Drive implementation of standard, best-practice approach to meaningful external data-analysis and facilitate interpretation, to effectively and efficiently support strategic business planning.
Drive development of relevant tools and interactions to facilitate access to insights. Educate stakeholders and contribute to data-based decision-making and action. Source specific insights tools to enable consumer and market insight generation.
Drive the execution of collaborative European projects, process improvements, new tools and best-practice sharing that are in alignment with the strategies and priorities of the adidas Group organization’s strategy and principles.
Prepare detailed briefings
Be the point person for agencies and internal stakeholders
Define and execute a process and interaction with global sales teams and European clusters BD teams regarding consumer & market intelligence
Leverage and share insights across BUs, Account Managements at global, European and local level
Improve tracking and management of research requirements and efforts
Define recommendations and potential actions based on insights
Analyze proprietary data sets in collaboration with internal and external experts and use tools such as Tableau in the business to identify insights to action.
Define creative ways for storytelling and bringing insights to life to compel us to take action.
Drive and manage the Consumer & Market Intelligence network, acting as focal point for European Clusters/ Countries, global functions and other key support functions to ensure identification of strategic initiatives and focus areas. Source and share best practices from inside and outside of the adidas Group.
Proactively bring new external consumer perspectives & market trends in the European & Global Sales organization.
Work independently and collaborate across multiple functions and departments.
KEY RELATIONSHIPS
Market Europe: Business Development Teams Europe and Clusters, BUs, Channels
Global: Consumer Insights, Global Sales
Others: key support functions e.g. IT, Finance, relevant functions in other markets
Agencies and other external partners
KNOWLEDGE, SKILLS AND ABILITIES:
Strong knowledge of business KPIs and ability to work with numbers, showcasing diligence & attention to detail
Strong analytical skills, ability to organize data, and draw powerful insights by effectively displaying information and identifying relevant patterns; confidence in using (multiple) data sources to decipher and tell a clear story
Strong communication skills
Strong collaboration skills with the ability to create effective, deep and successful working relationships across all levels of the organization
Previous consumer insights, sales or marketing experience within the international sporting goods industry or experience in project management helpful
Mental flexibility, adaptability, initiative and determination
Ability to drive conclusions from data and insights to support definitions of strategic levers and translation into operational plans
Excellent verbal and written skills in English (German or other European languages are a plus)
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
Degree in psychology, sociology, data analytics, marketing, business studies, or related field
3 to 5 years work experience within project management or in a consumer insights role
Experience in working with databases, Tableau/ Microstrategy, Excel (incl. Pivot), Think Cell, high interest in mastering new tools