Your responsibilities will include
- Develop annual Marketing plan, ensuring the implementation of the strategies and activities defined for the TAVI Category
- Ensure sales achievement, profitability, market share and growth TAVI Category
- Prepare and implement promotional grill; brochures, materials, sample book focused on the sales channel attended.
- Identify key accounts, health care professionals, and business issues that have the greatest effect on use of company products by meeting with existing and potential customers. Classify their clinical needs, goals, and constraints related to patient care. Determine where our therapies can assist in providing a comprehensive healthcare solution.
- Identify key patient journey and referral networks opportunities and strategies for TAVI therapies - from referral, fellows, nurses, technician, purchaser and Electrophysiology to Primary Care Physicians.
- Develop and enhance relationships through therapy awareness activities, routine customer visits, product demonstrations, educational programs, procedural observation, trade show participation and problem resolution.
- Develop and continually enhance relationships with administrative hospital personnel (e.g. casual conversation, meetings, participation in conferences) to gain knowledge on unique hospital business dynamics and to identify key decision makers.
- Define educational strategic programs to educate physicians on the merits and proper clinical usage of company products by giving presentations and demonstrations.
- Lead Field Clinical representatives clinical training on TAVI and Sentinel therapies giving an accompaniment in each step of the certification process.
- Develops action plans (i.e. weekly, quarterly, monthly) by analyzing quarterly and monthly sales figures and reports identifying the needs of particular accounts and discussing issues with field salesforce to help the organization achieve its annual sales goals.
- Lead Market Therapy analysis for TAVI: Competitors, behavior patterns, prices, portfolio, pains, therapy tendencies, step by step techniques, clinical data, objection management
- Develop new accounts by generating the correct go to market segmentation by traveling (in an automobile or airplane) to identify their needs, goals, and constraints related to patient care and to discuss and demonstrate how company products can help them to achieve their goals.
- Work closely with the Sales Management team in evaluating business conditions. Identify creative sources of information that can help inform our strategic business plans. Prepare and submit reports to Sales Management by analyzing and compiling data, projections, and other relevant information.
- Secure HCPs interaction process aligned with BSCI compliance policies
Knowledge
- A seasoned, experienced professional with a complete understanding and wide application of principle, theories, and concepts in the field. Applies a full understanding of area of specialization to resolve a wide range of issues in creative ways. General knowledge of other related disciplines, business unit function and cross group dependencies/relationships. This job is the fully-qualified career-oriented position.
Problem Solving
- Develops solutions to a variety of complex problems of diverse scope and complexity where analysis of data requires evaluation of identifiable factors. Exercises authority and judgment within generally defined practices and policies in selecting methods and techniques for obtaining solutions. Has a broad knowledge of a variety of alternatives and their impact on the business unit.
Planning and Organization
- Plans and organizes non-routine tasks w/approval. Initiates or maintains work schedule and priorities. Plans and organizes project assignments and maintains project schedules.
Discretion/Latitude; Supervision Received; Decision Making
- Works under general direction regarding the direction and progress of projects and special assignments. Independently determines and develops approach to solutions. Interprets, executes and recommends modifications to company policies. Assists in establishing departmental policies and procedures. Work is reviewed upon completion for adequacy in meeting objectives.
Business Relationships and Project Management
- Establishes and cultivates a wide range of business relationships to facilitate completion of assignments. May interact with vendors. Participates in determining goals and objectives for projects. May lead projects within the function or department and/or represents a specialized field in larger project teams. Influences middle management on business solutions.
Impact
- Contributes to the completion of specific programs and projects. Failure to obtain results or erroneous decisions or recommendations would typically result in serious program delays and considerable expenditure of resources.
Liaison
- Represents organization as a prime contact on contracts or projects. Interacts with senior internal and external personnel on significant matters often requiring coordination between organizations. Uses discretion, diplomacy and tact to resolve difficult situations. May escalate serious issues to manager.
Mentoring
- Participates in the development of less experienced staff by setting an example, providing guidance, and offering counsel.
Required qualifications:
- Biomedical Engineering, Marketing or Admon
- Ease of travel at least the 30% of the time: Nationwide.
- Understanding value generation Health Ecosystem.
- Advanced English.
- Good presence/presentation and ease of speech.
- Statistical analysis handling Microsoft Excel, SalesForce, Tableau – desirable
Preferred qualifications
- Base in Mexico City
- >5 years of experience in the area of Marketing/sales/FCS/medical device training or Pharma. Interventional cardiology area desirable
- Experience as a project leader (verifiable)
- Business acumen; Understanding P&L and business value