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Philips Media specialist
Czechia, Prague, Prague
531991366

18.02.2025

שיתוף

Media specialist
Job Description

If so, we’re looking for someone who can not only analyze media performance but also transform data into clear and meaningful presentations for business stakeholders and media agencies. Experience is a plus, but the right mindset and courage to take on challenges are just as valuable.

Key Responsibilities of the Media Specialist

Media Budget Optimization – Efficient allocation of media investments to maximize ROI.
Media Performance Analysis – Monitoring key metrics and leveraging data for campaign optimization.
Demand Generation – Driving sales through performance media campaigns for our own e-commerce and retail partners.
Media Campaign Planning – Developing strategies for product launch campaigns, seasonal promotions, and key sales periods.
Collaboration with Media Agencies – Ensuring strategic alignment between business goals and media planning.
E-commerce & Digital Marketing Integration – Coordinating media efforts to drive traffic and conversions on the Philips e-shop and partner platforms.
Campaign Effectiveness Measurement – Utilizing tools like Google Analytics and media attribution models to assess performance.
Media Trend Evaluation – Keeping up with emerging channels and technologies (retail media, connected TV, AI-driven media buying).
Internal Team Collaboration – Working closely with marketing, digital marketing, trade marketing, and sales teams.
Audience Targeting & Segmentation – Using data insights to identify the right target groups for each media channel.
Media Strategy Improvement – Continuously testing and optimizing campaigns based on data-driven learnings.
Reporting & Recommendations – Providing regular analysis of media campaigns with actionable recommendations for improvement.