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Apple Education Marketing Manager United Kingdom, England, London 526075484
18.01.2025
Description
Responsibilities:- Develop and manage locally relevant, innovative marketing campaigns that drive traffic, engagement and purchase consideration within the Education segment in EMEA- Manage and allocate paid media marketing budgets effectively, ensuring resources are spent efficiently to reach the right audiences in the most effective and efficient way; identify and build learning agendas to continually optimize approach
Minimum Qualifications
- Education marketing experience within the EMEA region; strong understanding of the Higher Education market - Proven experience managing cross-functional teams and executing marketing campaigns in regional markets.
- Extraordinary storyteller with excellent written and verbal communication skills; skilled at building and delivering compelling presentations to partners and leaders of all levels
- Able to analyze data and identify performance trends that inform marketing strategies and new tactics
- Experience working with product marketing, creative and communications teams to develop engaging content that spans multiple media types, digital and physical, for external and internal use (including but not limited to: email, web and app-based merchandising, push notifications, paid media, video, influencer marketing, employee communications and press releases)
Preferred Qualifications
- Education marketing experience in a global or international context; strong understanding of the Higher Education market
- Expertise in solving problems and delivering results through negotiation, tact and diplomacy
- Proven experience leading, managing and measuring large-scale marketing initiatives
- Experienced in developing clear, concise marketing and creative briefs
- Able to connect dots between information, different work streams, and key partners to inform the work
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