As a Marketing Cloud Builder/Senior Associate on the channel execution team, you will play a crucial role in leveraging salesforce marketing Cloud to create engaging and personalized omni-channel marketing experience for our customers.
Job Responsibilities
- Design and execute marketing campaigns within salesforce marketing cloud, to ensure a unified and seamless customer experience.
- Develop and optimize customer journeys using Journey Builder, ensuring personalized and seamless experience for our customers.
- Design and code responsive HTML email templates for effective communication with the customers
- Collaborate with Marketing teams and other stakeholders to ensure timely execution of marketing communication across channels.
- Setup marketing automation processes to streamline repetitive tasks and improve overall efficiency.
- Actively participate in the hands-on process of building, testing, and deploying omni-channel marketing communication ensuring smooth and effective channel execution
- Develop comprehensive technical/functional documentation and establish best practices documentation and user guides.
Required qualifications, skills and capabilities:
- Bachelor's degree in a relevant field (e.g., Information System, Information Technology, Computer Science)
- Proven experience working with Salesforce Marketing Cloud and CDP platforms.
- Expertise in utilizing Journey builder to create seamless and engaging customer experience.
- Strong experience in designing and coding responsive HTML email templates for optima display across devices.
- Comprehensive knowledge of industry best practices in designing and implementing omni-channel journeys
- Experience working in an Agile environment and with Agile project methodologies.