EY CBS-BMC-Brand Marketing-Performance Marketing-Assistant Director 

India, Kerala, Kochi 

510278191

Key responsibilities

• Understand Digital Activations ecosystem - Paid, Display, Social and Programmatic with experience in managing large to medium activations - from ideation to go live.
• Collect, analyze, and interpret large datasets from various sources, including digital advertising platforms, website analytics, and customer behaviour data.
• Identify trends, patterns, and insights that inform campaign optimization and overall marketing strategies. Recommend optimization strategies based on data-driven insights to improve campaign effectiveness and efficiency.
• Utilize statistical techniques and data visualization tools to present findings in a clear and meaningful way.
• Work with the marketing team to segment customer audiences based on demographics, behaviour, and engagement data.
• Provide insights into audience behaviours and preferences, enabling the creation of highly targeted and personalized campaigns.
• Generate regular and ad-hoc reports on campaign performance, highlighting key findings and actionable recommendations.
• Create dashboards and visualizations to communicate complex data to non-technical stakeholders.
• Stay up to date with industry trends, best practices, and emerging technologies in digital marketing analytics.
• Share insights with the team and propose innovative ways to leverage data for marketing success.
• Demonstrate eye for detail and ensure all deliverables are of high quality.
• Establish appropriate processes and mechanisms to enable teams with seamless execution and agile decision making.
• Build a diverse and inclusive, high performance team which can navigate ambiguity with ease and dexterity.

Skills and attributes for success

• Ability to clearly articulate and transform data into a story.
• Engage in cross team collaboration to drive activations from start to end.
• Eager and fast learner who is willing to expand on core skills.

To qualify for the role, you must have

• Bachelor's degree. Master's degree is a plus.
• Outstanding written and oral communication skills in English, a generous aptitude to learn the organization’s pattern of communication.
• 8-10 years of experience with top agencies, digital marketing analytics, preferably in a performance marketing role.
• Proficiency in tools and platforms like Google Ads, LinkedIn, Facebook, Instagram, Adobe Analytics, Google Analytics, Tableau, or similar platforms.
• Excellent problem-solving skills with the ability to turn data into actionable insights and present complex data findings For diverse audiences.
• Detail-oriented mindset, with a passion for accuracy and precision.
• Excellent MS Excel skills
• Ability to analyse, organize and integrate information and data dump into clear and concise presentations.
• Knowledge of social and digital media research and analytics.
• Well-developed interpersonal skills and the ability to establish and maintain effective working relationships with peer groups and key internal stakeholders.
• Potential exposure in adoption of Gen AI into marketing activations and process improvements.

Ideally, you’ll also have

• Agile ways of working

Technologies and Tools

• Platforms – Google Ads, LinkedIn, Facebook, Instagram etc
• Analytics – Adobe Analytics or Google Analytics.
• Data Visualization - Power BI or Tableau
• Project management
• Web Analytics Tools

What we look for

• Ability to think critically, analyze information, and make actionable recommendations
• Meticulous attention to detail, organized, and strong project management skills
• Ability to work as a part of an agile team; independent and showing flexibility during peak hours

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.