IBM Campaign Planner 

India, Maharashtra, Pune 

508015568

• Facilitates tactic development through production partners and marketing managers, ensuring timelines are met.
• Performs art and copy proofing, link validation, and facilitates creative approval process from Legal.
• Project manages creation, facilitation and / or execution of complex marketing campaigns that contribute to achieving strategic business goals and operational objectives.
• Collaborate with internal and external key partners to build and deliver marketing aligned to the approved campaign strategy.
• Participate in the development of new marketing strategies to deliver effective member experience and products to meet needs of members.
• Key measure of success – deliver on market performance plan: member growth, Share of Relationship, Member Retention and Product Revenue.
• Operate with Excellence – Act as first line of defence for compliance.

Required Technical and Professional Expertise

• Undergraduate with 3-4 years of relevant work experience
• Experience in campaign planning tools and digital marketing
• MS Office
• Strong written and verbal communication skills
• Strong attention to details
• Basic project management skills

Preferred Technical and Professional Expertise