Nike Senior Professional Retail Marketing Concept Experience GC 

China, Shanghai 

486808435

You will work with different brand function squads, Concept and marketplace counterparts to ensure the experiences are brought to life in a consistent way.

Reporting Line:

Director, Retail Marketing, Concept Experience, GC

Key Partnership:

• X-functional Retail marketing & Brand Creative teams including RB, VM, RP, EKIN, Store Design and Storytelling Design.
• X-functional marketplace teams including NDSS, Retail Concept, Field, Care, Account, Social Commerce, and Merch.
• Global Retail Marketing and Concept Experience counterparts

Job Responsibility:

• Drive retail marketing strategy across global and C4C retail concepts to elevate Nike distinction and capture future growth.
• Deliver E2E (briefing to execution) concept specific contents and experiences partner with other RM and Marketplace function teams.
• Drive & execute service and experience strategy that elevate and deepen consumer brand engagement, drive traffic to the store.
• Deliver scalable and sustainable “toolkits” that maintain brand standard and meet the commercial needs in all concepts .
• Execute data, insights and learnings to future concept experience strategies and briefs.

Functional Skill Required (Hard skills):

• Solves problems; takes a new perspective on existing solutions
• Independently utilizes knowledge, skills, and abilities to identify areas of opportunity, resolve complex problems & navigate solutions.
• Integrates and communicates moderately complex information, sometimes to audiences who are not familiar with the subject matter.
• Is accountable for smaller projects or programs with manageable risks andresourcerequirements.
• Acts as a resource to teammates. Completes work independently with review at critical points; requires guidance only on complex issues.
• Performs work in support of marketing plans; demonstrates link between daily work andcompanymission; participates in initiatives, programs or products with moderate visibility.
• Ensures actions protect company image and limits risks

Experience Required (Soft skills):

• Typically requires a bachelor’s degree and minimum of 6 years directly relevant work experience.
• Creatively oriented will be essential to push outside the box thinking
• Has a passion to build ‘new’ ways of doing/thinking.
• Has innate curiosity to learn and grow, professionally.
• Is familiar with English and can write/speak fluently.