Checkmarx Content Marketing Copywriter – maternity leave replacement 

Israel, Tel Aviv District 

484407226

How will you make an impact?

• Creating engaging emotional and effective copy across all mediums – including web copy, paid social & web ads, blog posts, email campaigns, and sales collateral. Engagement-driven, based on value for the reader- best practices sharing
• Developing engaging and persuasive copy for various channels that align with the brand voice and messaging guidelines.
• Collaborating with the creative team and cross-functional teams (social, design, product, research, media, field marketing) to brainstorm and generate innovative content ideas that align with our overall brand strategy and objectives.
• Conduct thorough research on industry trends, competitor analysis, and customer insights to inform content development and optimization.

What is needed to succeed?

• Native-English proficiency (American-English preferred)- A must!
• Minimum of 3 years of experience in B2B copywriting, including web, blogs, video, social, digital ads, emails – in the tech world, preferably in cybersecurity or AppSec space
• Demonstrated experience in simplifying highly technical expertise, and transforming it into engaging content for a wide audience
• Must be comfortable working independently in a hybrid work environment – while this role sits in Israel, the Marketing team is global, and will require you to work with people not in the office.
• You are a team player that loves quick brainstorming sessions that lead into content creation sprints.
• Detail-oriented – you must not only be able to create engaging copy that can help our marketing campaigns convert, but you also must have an eye for details, quality, and accuracy.
• A portfolio of writing/content samples is required.
• Must be available to work on-site at our Ramat Gan office