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Drives marketing activities across the customer lifecycle, for the Industries portfolio, for large accounts, using Account Based marketing. Responsibilities may include:
• Execute on marketing program to attract the attention of new buyers and influencers, build demand, influence existing pipeline and drive adoption.
• Responsible for supporting in the delivery of the marketing demand generation and revenue objectives as defined within a specific sales area-based territory for the current year's Go-To-Market plan and priorities.
• Responsible for supporting demand generation and acceleration through effective planning and execution of marketing activities, programs and campaigns including the relevant use of account-based marketing data-driven marketing, inside marketing, digital marketing, events, and more.
• Data and Performance Management - Document campaign execution and lead management activities in the system of records, including CRM, reports, dashboards and scorecards. Develop a basic understanding for how these systems work and how they can be used to analyze performance
What you bring
• Language Requirements English and Spanish
• 0-3 years of marketing experience
• Working in a multi-national company
• Knowledge in/with sales preferred
• Knowledge in B2B marketing preferred
• Knowledge in the IT industry preferred
• Project management (ad-hoc or small-scaled projects)
• Working in a team environment
Job Segment:Field Marketing, Event Marketing, Project Manager, CRM, Performance Management, Marketing, Technology, Human Resources
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