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IBM Event Opportunity Strategist Lead Brazil, São Paulo, São Paulo 478932765
03.07.2024
Your Role and Responsibilities
As an Event Opportunity Strategist, you will be responsible for identifying, assessing, and leveraging potential event opportunities to support our growth and objectives. You will play a key role in developing and executing strategic plans to maximize event plan and our presence at events that align with our business goals and target audience.
Responsibilities:
1. Research and Analysis:
– Conduct comprehensive research to identify relevant industry events, conferences, trade shows, and other opportunities.
– Analyze event profiles, attendee demographics, and market trends to evaluate potential ROI and strategic fit.
– Analyze past event performance based on data analysis to which events we return to and in what capacity.
2. Opportunity Assessment:
– Evaluate event opportunities based on criteria such as audience reach, alignment with brand values, potential partnerships, and competitive landscape.
3. Strategic Planning:
– Develop a strategic roadmap for event participation, outlining objectives, target outcomes, and resource requirements.
4. Partnership Development:
– Identify and cultivate relationships with event organizers, sponsors, and industry stakeholders.
– Negotiate terms of participation, sponsorship opportunities, and promotional activities.
5. Performance Tracking and Reporting:
– Define key performance indicators (KPIs) and metrics to measure the success of event strategies.
– Monitor and analyze post-event data to assess ROI and identify areas for improvement.
6. Innovation and Adaptation:
– Stay informed about industry trends, emerging technologies, and best practices in event marketing.
– Continuously refine strategies based on feedback and insights to optimize future event initiatives.
Required Technical and Professional Expertise
Highlights:
** 3x a week at IBM Tutoia – SP Office (Tutoia street, vl Mariana – SP)
** Add your resumé in English
** No people manager role
• Extensive experience in marketing or related role
• Solid experience in event marketing
• Ability to think strategically and to manage resources (time and budget) to achieve objectives
• Guides functional objectives or technologies, provides leadership
• Ability to manage multiple projects at the same time
• Strong project management and organizational skills, including attention to detail
• High energy, independent worker, self-starter, resourceful, and problem-solver
• Demonstrated ability to work independently under pressure, managing resources and several projects simultaneously
• Provides advice and guidance to other professionals
** Todas as nossas vagas são elegiveis para pessoas com deficiências ou reabilitadas do INSS
Preferred Technical and Professional Expertise
•Master’s degree in a related field, preferred
•Experience with event and/or marketing platforms including Rainfocus, CVENT, Airtable, Marketo, etc. preferred
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