Netflix Marketing Manager - 

France, Ile-de-France 

471291120

The best candidate for the role is someone who lives and breathes our content already and talks naturally and passionately about our series, films, and documentaries. You will create campaigns that drive conversations and resonate authentically with local audiences in France and set new standards for entertainment marketing. You have an entrepreneurial spirit, socializing easily with lots of cross-functional partnerships. You are a professional that will thrive in our freedom and responsibility

What will you do?

• Leading campaigns across France to drive brand awareness and fandom in France.

• Play a key role in building strategic and creative marketing campaigns for the launch of the Netflix film/shows produced in France, including the development of the creative campaigns, management workflows and production of required marketing shoots.

• Lead local extensions of global campaigns with creative and impactful media planning, working on special projects (stunts, content, digital innovation) that increase the relevance of title promotion in France

• Lead brand & portfolio campaigns: either on local extensions of global campaigns in collaboration with the Global Brand team or create a local campaign from start to finish

• Oversee the creative direction, execution and production process across all channels with our partner agencies and internal stakeholders (AV, key visuals, media assets).

• Partner closely with your cross-functional partners in France like Content and Product teams, PR and Regional marketing teams to make sure campaigns connect with audiences on a local and global level.

• Collaborate with our world-class product creative team to integrate our original marketing campaigns ideas within the member product experience.

Requirements

• Minimum 8 years of previous experience in building strategic insight-led 360 consumer marketing campaigns preferably with a background in entertainment, global lifestyle or games;

• Senior experience developing marketing campaigns from scratch including strategic positioning, key art development and video execution, audience identification, media strategy, and launch roadmaps;

• Native understanding of traditional (broadcast, OOH etc.), social and digital advertising (direct video, mobile, paid social, programmatic, display, rich media, VOD) with a strong grasp of analytics and how to apply data to test and optimize campaigns.

• A history of stakeholder management and cross-functional collaboration with both internal and external partners, including talent (e.g. directors, producers, actors, etc).

• Ability to lead, create and execute campaigns autonomously.

• Ability to manage multiple time-sensitive projects simultaneously without the support of a large team.

• Excellent communication and presentation skills, in French and English;

• Capacity to continuously provide and receive constructive, actionable feedback to and from colleagues.