Key Responsibilities
- Lead segmentation and product specialization strategy across the MI portfolio for the USCAN region, focusing on win rate and margin accretion.
- Develop and implement strategies and tactics to drive win rate and market share gain in USCAN Markets by:
- Understanding and voicing product needs to the MI segment.
- Influencing product messaging on features, benefits, and value propositions needed to win as well as prioritizing NPI activation
- Understanding market dynamics and competitive trends across USCAN markets.
- Informing MI strategy and communicating strategy to the MICT segment.
- Acting as a strong influencer in regions, driving regional understanding of the MI strategy.
- Collaborate with the MI Product team, USCAN Market Vice Presidents, Imaging General Managers, and Modality GM’s to identify opportunities to create value for customers across the MI Portfolio.
- Drive MI initiatives in care pathway and disease state portfolio solutions. Oncology, Cardiology, Neurology.
Qualifications/Requirements
- BA/BS Degree.
- 8+ years of successful sales, marketing, or product leadership experience.
- 4+ years of successful senior-level sales management, product, and/or general management experience.
- Strong technical competency and understanding of the GEHC Imaging Product Portfolio.
- Ability to develop and execute multiple priorities and approaches to meet objectives.
- Excellent communication, influencing, and team-building skills; highly skilled in written and verbal communication both inside the company and with external customers.
- Ability to influence and drive change cross-functionally in a highly matrixed environment.
- Healthcare/MedTech Industry experience.
- Strong management skills and capability to develop talents.
- Strongly compliance-driven.
- This position can be based anywhere in the US.
Preferred Requirements
- Technical competency in using financial reporting tools.
- Ability to influence and collaborate with senior-level management teams.
- Ability to negotiate complex and strategic contracts.
- Adaptable and flexible to work environment, including handling multiple tasks concurrently and easily adapting to new assignments, systems, and tools.
- Produce clear, concise, accurate written communication, clearly conveying thoughts and ideas to peers, management, and customers.
- Establish and maintain positive work relationships with peers, management, and customers, displaying a willingness to understand diverse points of view.
- Learn and apply new initiatives to account plans and strategy.
- Familiarity with other GE Healthcare sales teams and structures is desirable.
- Knowledge and experience of large complex sales and marketing processes.
- Proven track record of sales success and sales team rigor.
- Develop value propositions and promotional strategies for specific offerings using customer input, clinical data, and design principles; communicate value propositions across the USCAN Regions.
- Define sales strategy for the MI product portfolio, including NPI execution, lifecycle management, and enhancements.
- Leverage value creation to deliver an excellent customer experience; collaborate with USCAN Region and Product teams to review customer metrics against targets and execute improvements.
- Work with Region teams to refine go-to-market strategy and model to deliver the target customer promise; align demand and forecasts with product schedules.
- Regularly review the MI product portfolio against customer value propositions and targets set by strategy; identify areas to gain a competitive edge through NPIs or EOLs.
- Lead and field input on MI value proposition development and support strategies for large Imaging national customer deals.
- Foster a positive leadership culture through ongoing direction, coaching, and career development of leaders; demonstrate GEHC leadership behaviors.
- Collaborate with leaders across GE to ensure best practices are identified and adopted.
- Prioritize NPI activation to focus efforts on NPIs that will drive the most share in 2021, including determining market priorities and timing of NPI activation with sales teams.
- Ensure prioritized NPIs are effectively activated with all necessary sales tools, configurations, pricing, and messaging to ensure regions know how to activate in their location.
- Partner with the Specialty Channels team to drive Imaging Strategy in Federal and Government Accounts.
- Own and curate product training to drive improvements in the training of sales teams.
Application Deadline: January 31, 2025