Bachelor's degree or equivalent practical experience.
8 years of experience in digital media, sales, marketing, or product roles.
Experience assessing media performance for brand advertisers using tools such as Marketing Mix Models (MMMs), Brand Lift Studies, reach measurement tools, or similar methodologies.
Experience developing executive customer relationships to influence measurement strategies.
Experience solving measurement tests via creative solutions.
Preferred qualifications:
Experience in measurement solutions beyond brand measurement, like incrementality or attribution.
Knowledge of Google measurement capabilities across ad and media platforms.
Understanding of the digital ad ecosystem and recent privacy changes.
Ability to translate client business needs into new product opportunities.
Excellent cross-functional stakeholder management to solve issues for clients.