GE HealthCare Senior Global Marketing Communications Manager 

Georgia 

467720244

Roles and Responsibilities

• Develops and manages content and creative for distribution across on and off line channels
• Develop clear, creative MarComm strategies, messages and content from complex marketing objectives, team feedback and clinical content.
• Lead Marketing Communications plan implementation. Manage outside vendors and budget. Track progress of programs and report results to marketing. Tie programs to key business metrics.
• Use influencing skills to drive adoption of new communications approaches and strategies – look to leverage new channels and techniques, and identify unique, attention-getting MarComm strategies to help meet marketing objectives.
• Continually evaluate processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force.
• Balance and synthesize global and regional needs.
• Collaborate with peers to help ensure consistency of approach and integration of best practices.
• Integrate GE Public Relations and Internal Communications into planning as appropriate.
• Ensure adherence to corporate branding.
• Experience working in a regulated industry and ability to align closely with finance, regulatory and legal to ensure compliance.

Required Qualifications

• Bachelor's Degree and a minimum of 10 years’ experience in marketing; or will consider a High School Diploma and a minimum of 14 years' experience in marketing.
• Minimum of 6 years’ experience in healthcare
• Experience with photo/video shoots, planning and editing
• Experience in developing digital platforms & organizing online events
• Expertise in social media communications. Proven track record in driving Digital Communication programs, Social media listening, Paid Social media activities, monitoring success with KPIs.
• Demonstrated ability to develop innovative and creative solutions to complex challenges
• Proven track record of delivery to budgets, timelines, and project management skills.
• Strong balance of technical and marketing knowledge and skills.
• Experience working in and navigating a matrixed environment.
• Experience working across multiple levels (including executive level), functions and regions; ability to clearly communicate complex information in an easy-to-understand manner; ability to deliver messaging effectively verbally and in writing
• Experience in developing and managing a Marcom budget, soliciting vendor proposals and cost estimates, and tracking and managing costs with vendors.
• English fluency in both written and verbal communications

Desired Characteristics

• Strong oral and written communication skills. Strong interpersonal and leadership skills. Demonstrated ability to analyze and resolve problems. Demonstrated ability to lead programs / projects. Ability to document, plan, market, and execute programs. Established project management skills.
• Bachelor’s degree in advertising, Journalism, Marketing, or IT
• 12+ years’ experience in marketing, advertising or in digital marketing
• Curious, creative, self-starting approach
• In-depth knowledge of product offerings and commercial processes
• Innovation – develop new ideas through collaboration and execute on creative ideas
• Strong analytical and process skills
• Team oriented – ability to work well with diverse, cross-functional teams
• Demonstrated ability to engage strategically through implementation
• Content marketing and marketing automation experience
• Proven ability to navigate and influence at multiple levels within the organization
• Healthcare (preferably medical device) product experience and industry acumen
• Demonstrated ability to innovate & develop new ideas linked to business KPIs.
• People leadership skills including expertise in change management, etc.
• Customer-centric and service-oriented attitude.
• Omnichannel: Experience with Marketo Campaigns and Lead Management.
• Knowledge of office, marketing automation, technical and digital tools, such as Microsoft Office, Marketo, Sitecore or AEM, Google Analytics, Webtrends, Adobe Analytics, SEM Rush, Conductor, Widen, and content management platforms
• Excellent oral and written communications skills

Ourare designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration, and support.