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DigitalTurbine Senior Product Analyst Israel, Center District, Petah Tikva 452977651
23.06.2024
About the Role:
- Monitor Product and continuously seek opportunities to improve processes and innovate in the DT ecosystem.
- Conduct data analysis to extract insights and trends related to programmatic, brand, and performance advertising
- Develop and implement strategies to optimize advertising efforts across products and flows
- Collaborate with Data Science, Product, Tech, and Business groups to understand objectives and measure achievement.
- Collect, process, and analyze product data to understand user behavior, feature usage, and customer segments
- Prepare detailed reports on product performance, identifying trends and patterns that could affect product strategy
- Transform and structuring data to make it suitable for analysis and modeling
- Develop predictive models and forecasting to anticipate future trends and outcomes based on historical data, Product and Business initiatives
- Develop data-driven narratives to tell stories that drive actionable recommendations for performance improvements.
- Design and analyze A.B tests to evaluate potential product changes and their impact on user experience and business outcomes
- Interpret test results and make evidence-based recommendations for product optimization
About You:
- 4+ years of experience in Advertising, including Data Analysis and Industry Analysis Proficiency in SQL, Python, and R for data manipulation and analysis
- Bachelor's degree in a related field (e.g., Economics, Data Science, Statistics).
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Strong analytical and problem-solving skills
- Familiarity with data warehousing and ETL processes
- Previous experience in storytelling through data
- Familiarity with Databricks Notebooks
- Certifications in relevant data analysis or business intelligence tools
- Knowledge of machine learning and predictive analytics
- Curious mindset and a passion for turning data into actionable insights
- Excellent communication and presentation skills
- Ability to work both independently and collaboratively in a team
- Experience with Programmatic, Brand or Performance Advertising analytics - advantage
About Digital Turbine:
The company is headquartered in Austin, Texas, with global offices in New York, Los Angeles, San Francisco, London, Berlin, Singapore, Tel Aviv, and other cities serving top agency, app developer, and advertising markets. Listed on Deloitte Technology Fast 500 for six consecutive years since 2015 and winner of Austin Chamber of Commerce’s Company Culture in 2020.
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