Adidas VP MARKETPLACE MANAGEMENT 

Vietnam, Ho Chi Minh City 

452388705

Purpose & Overall Relevance for the Organization:

Key Responsibilities:

General Planning and Management

• Develop adidas long-term, mid-term marketplace management strategics to develop and retain a strong distribution network

• Define POS development plans and key trade zone marketplace strategies with own retail and franchise business leaders to enable strong and sustainable business development in offline channels

• Drive the implementation of yearly retail expansion plans and monitor the opening, remodeling processes of key projects

• Oversee landlord portfolio, define long-term landlord cooperation strategies and maintain strategic partnership with key landlords

• Gain insights of marketplace trends, define opportunities and risks and integrate into strategics and plans

Retail Expansion

• Build and maintain strong landlord partnership in regions to ensure a high-quality, brand-building distribution network for both own retail and franchise

• Proactively search and negotiate the right location for new POS and improve the location and space of existing POS

• Manage and implement the yearly and quarterly retail expansion plan

• Gain competitor intelligence and interpret into marketplace strategic planning

Landlord Partnership

• Strengthen strategic landlord relationship and collaborate closely with landlords to win the competition in the marketplace

• Enhance the cooperation efficiency with key landlord from individual project mode to national holistic mode

• Develop the cooperation strategies with different landlords and maintain the landlord portfolio

Store Allocation & Asset Management

• Define the policies and procedures of own retail, franchise POS opening, ensure the communication is timely and effectively

• Co-manage the POS allocation with franchise management to support marketplace development with customers

• Develop POS planning, track and forecast store opening progress

• Lead the overall management of own retail and franchise opening support, including capex management, asset management, BPM approval

Store Development Project Management

• Drive the end-to-end project management for new store opening and remodeling

• Manage the store construction of adidas own retail stores and franchise key stores to ensure the high-quality of store image and brand equity is delivered to consumers

• Develop and implement store maintenance to ensure store operations safety

KPI:

• Net sales achievement and operating profit achievement of Offline Channels

• Sell-out growth of Offline Channels

• Delivery results of store network and remodelling

• Capex efficiency enhancement

• store expansion achievement

• key category business achievement

Key Relationships:

• Internal: Senior Leadership Team, Franchise Account Sales team, Retail Operations team, Consumer Experience, Finance, Non-trade Procurement, Legal

• External: Landlord, franchise customers

Requirements:

Knowledge, Skills and Abilities:

• Strong business sense and critical-thinking ability – able to solve problems using both conventional judgment and ad-hoc analysis

• Strong leadership & management skills

• Strong strategic planning and implementation

• Strong industry knowledge

• Strong relationship and knowledge about local landlords

• Remarkable negotiation skills and great influencing skills

• Strong communication and interpersonal skills with all counterparts

Requisite Education and Experience / Minimum Qualifications:

• 15+ years of general business management experience

• Bachelor in related field required, MBA preferred

• Rich experience with a global consumer goods brand and/or modern retailer

• Fluent written and spoken English and Mandarin