Teva Marketing Automation Specialist 

Croatia, Zagreb 

450403526

• Creating targeted and personalized email and SMS customer journeys using the Salesforce Marketing Cloud platform
• HTML/CSS email template testing and optimization
• Preparing dynamic content using SFMC in-built tools and the AMP script proprietary programming language
• Managing customer data coming from multiple sources (e.g, CRM, CMS, ERP) via SQL in SFMC Automation Studio
• Monitoring campaign effectiveness in line with the KPIs and preparing reports
• Implementing Einstein AI into customer journeys
• Proactively assessing and recommending best-practices to ensure standardization and efficiency across different markets
• Analyzing possibilities for new solutions in scope of marketing automation (alone and in team) that align with the project scope
• Providing SFMC platform training to the platform end-users
• Working with different teams from IT and commercial business

Requirements

• Experience in digital marketing with emphasis on email marketing and marketing automation
• At least one year of experience of actively using a marketing automation tool (preferably SFMC)
• Familiar with email templates, multi-step and multi-channel campaigns, data management strategies and insights, and other components of marketing automation
• Familiar with SQL concepts; developing SQL queries for data management experience is preferred
• Familiar with merge tags for dynamic content
• Entry-level knowledge of HTML and CSS, including understanding how an email template is structured, what is ‘responsiveness’ and how to perform basic troubleshooting of HTML & CSS
• Understanding basic programming concepts and logic
• Strong teamwork-oriented mindset
• At least B2 level of proficiency in English language, both in written and oral communication

Desired Skills and Experience

• Knowledge of AMPscript, JavaScript and other scripting languages
• Salesforce Marketing Cloud certificate is a big plus
• Experience in working in technical support
• Pharmaceutical/healthcare industry experience

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