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Adidas DIRECTOR SALES SPORTSCHECK ENGELHORN HERVIS 
Canada, Alberta, Calgary 
449402627

18.05.2025

Key Responsibilities

  • Define, develop and implement the short- and long-term commercial strategies within the assigned customer group for adidas in line with the global, european and cluster sales strategy.
  • Conclude constructive commercial agreements with defined customers based on current adidas sales and delivery terms and conditions as well as current commerce/e-commerce policies.
  • Implementing the Digital Partner Commerce (DPC) strategy and ensuring the achievement of the set digital KPIs.
  • Develop strategic account and account marketing plans to achieve growth and brand marketing objectives with defined customers
  • Promote adidas brand concepts and ensure market-leading brand presence at POS (on- and off-line, in-store and on-site communication)
  • Establish professional and personal contacts with key decision makers of key accounts with the aim of establishing adidas as a 'preferred supplier'.
  • Professional and brand-oriented management of the sell-in process and sell-out support
  • Ensure continuous controlling and order management as well as cost-efficient and reliable demand planning and on-time delivery through cross-departmental coordination and cooperation (Account Operations, Customer Fulfilment, Finance).
  • Ensure excellent forecasting and planning for the business of the defined customer group
  • Sell-out analysis and executive KPI reporting to senior management
  • Initiate analysis and research on customers, competitors and market developments
  • Continuously challenge the status quo and drive creative and new ideas to improve adidas' performance in the respective cluster
  • Independently design and implement defined projects in close collaboration with Europe / Global
  • Continuous learning and development of own skills within the Learning & Development opportunities offered by adidas

People Management:

  • Managing all direct reports as an integrated team by setting targets, goals and guiding principles for the team.
  • Creating a high-performance culture and managing the career and succession planning of key talents
  • Inspiring, leading and fostering a performance culture within the team
  • Ensure cooperation and collaboration between all staff and departments
  • Developing Direct Reports' core functional and interpersonal competencies through regular coaching and mentoring
  • Provide leadership based on the Leadership Framework and Brand Values
  • Continuously assessing employees through the official adidas Performance Management process
  • Ensure succession plans for all relevant positions within own team
  • Continuous development and support of defined talents in the team

Authorities:

  • according to the current signature policy

KPIs:

  • Market share within the defined account group and the main categories
  • Target achievement for turnover, trade terms and profit contribution
  • Days Sales Outstanding targets
  • Trade Investment Compliance
  • Customer Range Segmentation & Distribution Compliance

Key Relationships:

Internally:

  • VP Sales/ Senior Directors Sales
  • Management team Central Europe
  • Head of Sales Coordination Central Europe
  • Brand Activation Directors und CTC Directors Central Europe
  • Sales Strategy and Development Team Europe
  • Cluster CtC Teams & Customer Service
  • Global Channel Management
  • International / National Buying Group Teams
  • DPC Europe/Global

Externally:

  • CEOs, Managing Directors / Board members
  • Head of Purchasing (CPOs) / Head of Purchasing
  • Head of Marketing (CMOs) / Marketing departments
  • Head of Sales (CSOs) / Sales department
  • Interactions with Business Development, Logistics / Operations, Finance

Knowledge, Skills and Abilities:

  • Proven track record in managing mid-sized sales teams
  • Proven leadership and management skills
  • Strong commercial knowledge and business acumen
  • Negotiation skills, confident demeanor and (re-)presentation skills
  • Strong strategic, analytical and operational skills
  • Proven advanced strategic and conceptual management skills
  • Proven methodological skills (e.g., business planning, strategy development)
  • Digital mindset with strong eCommerce knowledge and digital expertise
  • Very good knowledge of the adidas business and extensive industry experience
  • Excellent team player with proven ability to work cross-functionally to achieve goals and objectives
  • Ability to influence partners in other functional groups to build consensus and mutual understanding
  • Strong networking and interpersonal skills
  • Strong interpersonal skills (e.g. communication, negotiation skills)
  • Mental flexibility, initiative and determination
  • Advanced knowledge of MS Office (including Outlook, Word, Excel, PowerPoint)
  • Fluency in written and spoken English & German is a basic requirement.

Requisite Education and Experience / Minimum Qualifications:

  • Degree in business administration or similar field with focus on sales/marketing
  • 8-10 years of experience in sales
  • At least 2-5 years of management experience
  • Strong people management skills and proven commercial track record
  • Cross-functional experience, ideally in the area of marketing/sales/finance/operations
  • Experience in the sporting goods/retail/consumer goods industry