Define, develop and implement the short- and long-term commercial strategies within the assigned customer group for adidas in line with the global, european and cluster sales strategy.
Conclude constructive commercial agreements with defined customers based on current adidas sales and delivery terms and conditions as well as current commerce/e-commerce policies.
Implementing the Digital Partner Commerce (DPC) strategy and ensuring the achievement of the set digital KPIs.
Develop strategic account and account marketing plans to achieve growth and brand marketing objectives with defined customers
Promote adidas brand concepts and ensure market-leading brand presence at POS (on- and off-line, in-store and on-site communication)
Establish professional and personal contacts with key decision makers of key accounts with the aim of establishing adidas as a 'preferred supplier'.
Professional and brand-oriented management of the sell-in process and sell-out support
Ensure continuous controlling and order management as well as cost-efficient and reliable demand planning and on-time delivery through cross-departmental coordination and cooperation (Account Operations, Customer Fulfilment, Finance).
Ensure excellent forecasting and planning for the business of the defined customer group
Sell-out analysis and executive KPI reporting to senior management
Initiate analysis and research on customers, competitors and market developments
Continuously challenge the status quo and drive creative and new ideas to improve adidas' performance in the respective cluster
Independently design and implement defined projects in close collaboration with Europe / Global
Continuous learning and development of own skills within the Learning & Development opportunities offered by adidas
People Management:
Managing all direct reports as an integrated team by setting targets, goals and guiding principles for the team.
Creating a high-performance culture and managing the career and succession planning of key talents
Inspiring, leading and fostering a performance culture within the team
Ensure cooperation and collaboration between all staff and departments
Developing Direct Reports' core functional and interpersonal competencies through regular coaching and mentoring
Provide leadership based on the Leadership Framework and Brand Values
Continuously assessing employees through the official adidas Performance Management process
Ensure succession plans for all relevant positions within own team
Continuous development and support of defined talents in the team
Authorities:
according to the current signature policy
KPIs:
Market share within the defined account group and the main categories
Target achievement for turnover, trade terms and profit contribution
Days Sales Outstanding targets
Trade Investment Compliance
Customer Range Segmentation & Distribution Compliance
Key Relationships:
Internally:
VP Sales/ Senior Directors Sales
Management team Central Europe
Head of Sales Coordination Central Europe
Brand Activation Directors und CTC Directors Central Europe
Sales Strategy and Development Team Europe
Cluster CtC Teams & Customer Service
Global Channel Management
International / National Buying Group Teams
DPC Europe/Global
Externally:
CEOs, Managing Directors / Board members
Head of Purchasing (CPOs) / Head of Purchasing
Head of Marketing (CMOs) / Marketing departments
Head of Sales (CSOs) / Sales department
Interactions with Business Development, Logistics / Operations, Finance
Knowledge, Skills and Abilities:
Proven track record in managing mid-sized sales teams
Proven leadership and management skills
Strong commercial knowledge and business acumen
Negotiation skills, confident demeanor and (re-)presentation skills
Strong strategic, analytical and operational skills
Proven advanced strategic and conceptual management skills
Proven methodological skills (e.g., business planning, strategy development)
Digital mindset with strong eCommerce knowledge and digital expertise
Very good knowledge of the adidas business and extensive industry experience
Excellent team player with proven ability to work cross-functionally to achieve goals and objectives
Ability to influence partners in other functional groups to build consensus and mutual understanding