EY BT- Adobe Consultant- Senior - EY GDS 

Mexico, Mexico City 

448326631

Responsibilities:

• Develop and implement Adobe Target Activities to improve website conversion rates, engagement, and customer lifetime value.
• Design and create Adobe Target experiences using a variety of targeting methods, such as audience segmentation, dynamic content, and personalization.
• Launch and monitor Adobe Target Activities to track performance and optimize results.
• Troubleshoot Adobe Target issues and provide technical support to stakeholders.
• Partner strategically with product management and analytics teams to support distinct Target capabilities i.e., A/B testing, MVT, Recommendations, XT (Experience Targeting) and Automated Personalization.
• Define Key Performance Indicators, (KPIs) best analytics approach using Adobe Analytics Product Suite
• Experience in implementing & configuring Web & Mobile SDKs, Data streams and Adobe Data Collection/Adobe Launch.
• Stay up-to-date on the latest Adobe Target features and best practices.
• Refine data inputs to improve audience targeting accuracy and refinement.
• Work across business, development and execution teams to maintain uniformity in audience strategy implementation.
• Assess audience performance and deliver insights for optimization and enhancements.

Knowledge and Skill:

• In-depth knowledge of Adobe Target platform, including its capabilities, features, and integration with other Adobe Experience Cloud products.
• Excellent knowledge of Adobe Analytics and Adobe DTM/Launch
• Proficiency in JavaScript, HTML, CSS, and other web technologies.
• Good understanding of Optimization / Testing Tools like Adobe Target.
• Experience with A/B Testing, MVT, Experience Targeting, Automated Personalization and Recommendations.
• Good understanding/exposure to cross-product integration (i. e. Target - AAM, Target - Analytics, Target - AEP, etc.).
• Hands-on experience with network diagnostics, and network analytics tools.
• Proficient in Tag Management Solutions preferably Adobe Launch/Data Collection.
• Bachelor’s degree in computer science or related field.
• Knowledge of Web Analytics is a plus.
• A solid understanding of how web applications work including security, session management, and best development practices.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to prioritize and manage multiple projects simultaneously, meeting deadlines and delivering high-quality work.