Adidas MANAGER OMNI 

China, Shanghai, Yangpu District 

447260493

Emerging Markets
Senior Manager Omnichannel
M4
1
Purpose & Overall Relevance for the Organization:

Key Responsibilities:Implement Trade Marketing plans in alignment with global and local strategies, focusing on priority channels and key accounts.Coordinate, support and execute in-store activations, optimize traffic generator plans, and drive sell-through, with a focus on defined tiers of doors.Support the development of account-specific marketing materials and sell-out tools.Collaborate with sales and retail teams to ensure timely delivery and implementation of campaigns.Coordinate with Visual Merchandising (VM) to ensure consistent brand representation across stores.Assist in planning and tracking marketing budgets per campaign and provide input for ROI analysis.Support the opening of new stores and renovations, working with Store Development and external vendors.Ensure supplier coordination, efficient, cost saving and timely delivery of all campaign materials and activations.Plan, Controle and manage Sales Working Budget for the relevant channels.

Traffic levels and conversionSell-through and net sales performanceROI per campaignBudget utilization and cost efficiencyVisual merchandising compliance