Yotpo Senior PPC Manager 

Israel, Tel Aviv District, Tel Aviv-Yafo 

440276271

We’re looking for a self-motivated quick learner who thrives at the intersection of marketing, creativity, and analytics to scale and optimize our paid acquisition channels (Google, Facebook, Instagram, LinkedIn, etc.), with a strong focus on SEM (Google Search, Bing, Shopify Ads).

Responsibilities:

• Manage, optimize and scale paid search activity on Google Search, Bing, Shopify Ads
• Support other acquisition channels: Facebook, LinkedIn, Instagram, Twitter, YouTube, Quora, G2Crowd, Capterra, and more.
• Manage paid campaigns end of end, including budgets, bids, account structure, keywords, ad copy, landing page, creatives, conversion optimization, and more.
• Develop paid media plans for specific product lines.
• Work with our in-house design and content teams to continuously develop and optimize ad campaigns.
• Collect and analyze campaign data to identify optimization steps for future campaigns and new opportunities.
• Report on paid traffic & results.

Requirements:

• 4 years of experience leading and managing ppc campaigns (Google, Bing, Shopify Ads), out of which 2+ years in a B2B / eComm company
• Advantage – 2 years of experience managing paid social campaigns (Facebook, LinkedIn, Instagram, Twitter etc)
• Working experience with platforms such as Google Analytics
• Autodidact: Highly skilled self-learner, eager to master new concepts independently, naturally analytic, and curious
• People-person with strong interpersonal skills that can work as part of a team
• Able to manage several cross-team projects
• Outstanding Excel & data analysis skills (pivot tables, VLOOKUP, etc.)
• High level of English (written and spoken)
• Hands-on experience with Hotjar, WordPress, Wistia, Amplitude – advantage.