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Adidas MANAGER BRAND COMMUNICATIONS BU RUNNING/OUTDOOR/MOTORSPORTS ADIDAS 
Netherlands, North Holland, Amsterdam 
439063014

06.04.2025

Purpose & Overall Relevance for the Organization:

Drive an effective and efficient brand activation across allcommunication touchpoints within Running & Outdoor & Motorsports conceptsholesale accounts

Key Responsibilities:

  • Provide the country relevant input to globalBusiness Units andBrand Communications at the commercial input timing
  • Support the creation ofannual/seasonallocal brand marketing plan and calendar with BrandActivation and other Business Unit Brand Communications, based on input from globalandcountry commercial needs
  • Leadthe execution of the localcategorymarketing plan,including presentation deck to key wholesale partnersfor implementation
  • Leadthe creation of the local contentin alignment with thekeystakeholders (listed in the Key Relationships section)and global Brand Communicationsobtainingapproval if necessary
  • Align with theBrandActivation team on thePR/Social andmedia strategy for a campaign execution
  • Manage the execution of the Marketing Expenses plan per company business strategy
  • Support local trade meetings by providing appropriate sell-in tools
  • SupportSalesat sell-in to present the annual and seasonal account marketing and investment plan for alliance and key accounts.
  • Managethe production and implementation of bespoke alliance and key account campaigns

KPI’s:

  • Brand / Category Net Sales
  • Market share of respective categories
  • Compliance to marketing expense guidelines
  • Share of conversation in PR/Social
  • Share of search
  • Key campaign sell through %

Knowledge, Skills, and Abilities

  • ufficientdegree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital, social) with a major brand or retailer (sporting goods industry preferred)
  • Ability to develop and implement local marketing plans following global guidelines
  • Marketing budgetplanning andmanagement
  • Strong presentation skill to internal and external stakeholders
  • Strong user of MS Office suite of products
  • Sufficient abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team

Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • At least5+ years’ experience in relevant Marketing fields
  • Business level inEnglish /Japanesein native level preferred


Key Relationships:

  • ategoryBrandDirectorand Senior Manager,and Brand Activation teams
  • Global Brand Communications
  • Global/Country Business Units
  • Country Senior Leadership, especially Retail and Wholesale Lead
  • Country Finance and Legal
  • External partners (Key Wholesale partners, Agencies, Brand Partners, etc.)