Purpose & Overall Relevance for the Organization:
Drive an effective and efficient brand activation across allcommunication touchpoints within Running & Outdoor & Motorsports conceptsholesale accounts
Key Responsibilities:
- Provide the country relevant input to globalBusiness Units andBrand Communications at the commercial input timing
- Support the creation ofannual/seasonallocal brand marketing plan and calendar with BrandActivation and other Business Unit Brand Communications, based on input from globalandcountry commercial needs
- Leadthe execution of the localcategorymarketing plan,including presentation deck to key wholesale partnersfor implementation
- Leadthe creation of the local contentin alignment with thekeystakeholders (listed in the Key Relationships section)and global Brand Communicationsobtainingapproval if necessary
- Align with theBrandActivation team on thePR/Social andmedia strategy for a campaign execution
- Manage the execution of the Marketing Expenses plan per company business strategy
- Support local trade meetings by providing appropriate sell-in tools
- SupportSalesat sell-in to present the annual and seasonal account marketing and investment plan for alliance and key accounts.
- Managethe production and implementation of bespoke alliance and key account campaigns
KPI’s:
- Brand / Category Net Sales
- Market share of respective categories
- Compliance to marketing expense guidelines
- Share of conversation in PR/Social
- Share of search
- Key campaign sell through %
Knowledge, Skills, and Abilities
- ufficientdegree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital, social) with a major brand or retailer (sporting goods industry preferred)
- Ability to develop and implement local marketing plans following global guidelines
- Marketing budgetplanning andmanagement
- Strong presentation skill to internal and external stakeholders
- Strong user of MS Office suite of products
- Sufficient abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team
Requisite Education and Experience / Minimum Qualifications:
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- At least5+ years’ experience in relevant Marketing fields
- Business level inEnglish /Japanesein native level preferred
Key Relationships:
- ategoryBrandDirectorand Senior Manager,and Brand Activation teams
- Global Brand Communications
- Global/Country Business Units
- Country Senior Leadership, especially Retail and Wholesale Lead
- Country Finance and Legal
- External partners (Key Wholesale partners, Agencies, Brand Partners, etc.)