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Adidas ASSISTANT MANAGER DIGITAL MARKETING & CONTENT LTD MONTHS China, Shanghai, Yangpu District 433789087
12.08.2024
Key Responsibilities:
- Support leading the overall digital strategy within the business unit, including which tools, activities and execution will deliver the best return.
- Assist monitoring that the strategy and initiatives are flawlessly executed.
- Help coordinating agencies on the creation and development of digital campaigns and initiatives.
- Work with cross-functional departments to ensure flawless execution and seamless connection plans: eComm, IT, Media, PR, Customer Service, CRM, Retail, etc.
- Support research of digital marketing trends and external resources (agency/freelance partners).
- Assist processing and suggesting priorities in order to get the best return from the allocated budget.
- Link digital analytics to monitor success of digital campaigns and shape future strategies.
- Distribute documentation of project information with internal and external groups.
- Utilize internal resources (digital analytics and research) to deliver consumer insights which inform the business unit global strategy.
- Brand Marketing
- E-commerce
- Global Digital
- Membership
- Creative Agencies
- Interpersonal/communication skills and level of strategic thinking.
- Some experience in marketing digital campaign development and execution.
- Understanding of an ever-changing marketing landscape and exposure to project management.
- Some experience with digital production process and technical nature of developing digital marketing initiatives.
- Ability to collaborate and manage platforms and tools used by multiple functions and support internal and external cross-functional groups: product marketing, communications, social, digital.
- Some knowledge of:
- Office software,
- Analytics systems
- Digital channels (social, owned and emerging technologies).
- Understanding of and passion for the sports and fashion/entertainment industry.
- Proven interest and curiosity in tech innovations.
- Presentation and organizational skills.
- Degree in Marketing, Communications, Retail, Digital or a related field. Master's degree / MBA a plus.
- 2+ years’ industry and / or relevant work experience.
- Fluent written and spoken English language skills.
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