PNC Communications Lead - Retail 

United States, Pennsylvania, Philadelphia 

433494890

This position is primarily based in a PNC location out of Pittsburgh, PA, Philadelphia, PA, Cleveland, OH, or Charlotte, NC. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager’s discretion.What You'll Do:
• Support the implementation of a strategic and holistic communications plan to position PNC and its Retail Bank as an industry leader
• Offer communications counsel to business leaders, advise on current and future communications opportunities, and help prepare leaders for media interview and engagement
• Serve as a point of contact for national media relations, including proactive announcements, drafting and publishing news releases, and handling media inquiries
• Enhance public profile of business leaders and amplify business priorities by providing counsel on strategic use of social media
• Collaborate with Corporate Communications, Regional Communications, Marketing, and Social Media teams to ensure Retail communications are aligned across the organization including in social media channels and thought leadership content
• Leverage data and insights to inform future communications strategies and the effectiveness of campaigns
• Support crisis/reactive communications as-needed on Retail-specific issues
• Contribute to a high-performing culture built on teamwork, trust, and commitment to quality, continuous improvement, and learningQualifications:
• Bachelor’s degree in business or communications-related field.
• 5-7+ years of experience in corporate communications or public relations with financial industry media relations experience highly preferred.
• 5+ years of experience in the development of communications strategies in support of reputation, media relations, stakeholder relationship-building and crisis/issue management.
• Experience with both strategic and tactical social media initiatives and using social media to enhance business objectives.
• Strong writer and editor; excellent story telling capability and ability to develop content that resonates across multiple platforms.
• Strong media experience and relationships and demonstrated record of proactive, earned media placements.
• A strong grasp of communications and PR measurement and how they can help inform and impact business decisions.Extra points for the following:
• Strong collaboration skills with ability to work across a highly matrixed organization to generate strong business outcomes
• Proven ability to build relationships with business leaders
• Proven ability to manage multiple priorities while delivering high-quality results
• Demonstrated ability to work flexibly and handle ambiguity
• Exceptional customer focus and unwavering integrity
• An analytic and strategic approach with a track record of turning ideas into successful action
• Strong leadership skills with a willingness to roll up your sleeves to get the job done
Job Description

• Develops communication strategies in support of the strategic direction and oversees initiatives, materials, and staff priorities.
• Develops communication strategies; plans, researches, and develops content for complex communications initiatives.
• Identifies issues and opportunities, serves as trusted advisor to organization on all aspects of communication, and engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of message.
• Coordinates final review and approval before internal or external communications are released.
• Leads project teams of increasing complexity, influences outcomes, and evaluates success as appropriate.
• Consults and advises on communications strategies based on data-driven insights.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and requiredneeded to be successful in this position.

Copywriting and Editing, Decision Making and Critical Thinking, Effective Communications, Influencing, Media Channel Management, Organizational Communications, Planning: Tactical, StrategicRoles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.No Required Certification(s)No Required License(s)PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility*: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

California Residents

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