IBM Adobe Campaign Execution Specialists 

India, Karnataka, Bengaluru 

42190659

• Build, execute, deploy and monitor campaigns using Adobe Campaign in multiple channels, including email, SMS, digital, and direct mail
• Provide forecasted volumes in campaign requirement sessions
• understand JS in Adobe Campaigns and APIs
• Apply business rules, inclusions, exclusions and guide segmentation.
• Collaborate with client team to set up email, SMS creatives using standard templates in Adobe Campaign Classic.
• Coordinate with the Client stakeholders to receive campaign files, validate HTML is rendering accurately in the Adobe Campaign template and personalization attributes are correct.
• Perform QA on audience and creative to ensure right customers are receiving the correct campaign content and the defined mandatory checks for all email creatives are completed before scheduled/manual deployments.
• Perform Audience file validation against the specific creative to confirm correct set of customers are receiving the campaign.
• Perform checks on the creative for design, layout and preview with the actual populated data.
• Perform rendering validation across multiple operating systems and device types
• Scheduling and launch campaigns after all QC steps are performed.
• Track deployment details and schedules per requirements.
• Report bounces, undeliverable, unsubscribes and invalid email addresses and maintain a list of undeliverable emails and perform checks against the list prior to each deployment
• High level understanding of databases from Customer data to Campaign data level
• Understanding of data flows and ETL/workflow schedules
• Hands on experience in SQL, Oracle, or another relational database for building packages triggers
• Monitoring system health, provide input for the application server, and provide database server clean-up activities
• Monitor automated campaigns

Required Technical and Professional Expertise

• 3 – 5 years of relevant work experience in marketing automation/ marketing cloud platforms and digital marketing with certification in Adobe Campaign Business Practitioner level.
• Adobe, SQL, MS Office
• Project management skills by collaborating with key stakeholders.
• Strong understanding of data segmentation concepts

Preferred Technical and Professional Expertise

• Prior experience with Adobe platforms like Adobe Campaign Classic, Campaign Standard/AJO/AEP
• Data engineering Skills
• Ability to think on feet, multi-task, prioritize and work under pressure
• Responsible, with a positive attitude and ability to work well with a team
• Flexibility to work in different time zones to accommodate global projects (working hours – 6:30PM to 3:30AM IST)