Cyberark Regional Account Based Engagement ABX Program 

United Kingdom 

418580366

Responsibilities:

• Drive the Regional ABX program using the relevant marketing mix for Target Account Lists across the respective region, by segments and focus verticals.
• Ensure frictionless flow and handoffs for Marketing generated Leads within target accounts in the region, for example, post-execution of Tier 1 events.
• Operationalize Lead to Pipeline process playbooks in the region across SDR, Sales, and Channel, partnering with marketing and revenue operations teams.
• Support regional SDR to ensure timely follow up and orchestrate across field GTM roles.
• Evangelize marketing intelligence tools for engaged contacts within the region and develop intentional ABX journeys.
• Drive quarterly optimization of the regional ABX Plan and share insights on what’s working/not working across regional & global leadership.
• Partner with Regional Marketing leader to activate cross-functional stakeholders in the field. Support Regional Marketing Managers (RMM) in key account engagement across various marketing programs (e.g., Customer Meetings scheduling & onsite management at Tier 1 events).
• Act as the owner of New Logo Regional Must Win programs across segments and sub-regions.
• Drive cohesive business interlock between Customer Marketing and Must Win program to turn great New Logo wins into Evidence.
• Support high-touch engagement plans for CISOs/CIOs across sub-regions, in partnership with the global C-level program and RMMs.

• 5+ years of experience in B2B/SaaS/Cloud/Cybersecurity marketing, preferably experienced in Account Based Marketing, Field Marketing, or Customer Marketing
• Proven track record in planning and executing Account-based, targeted marketing programs to generate demand and pipeline
• Experienced in marketing intelligence, automation tools, lead management systems and tools (e.g. Marketo, 6Sense, SFDC, Tableau)
• Ability to prioritize and manage multiple programs simultaneously
• Proficiency in English, another European Language is an advantage