Adidas SENIOR DIRECTOR BU ORIGINALS BASKETBALL & PARTNERSHIPS / BRAND ADIDAS 

Portugal, Porto 

41421166

Purpose & Overall Relevance for the Organization:

Key Responsibilities:

• Drive & develop 3-5 year category plan based on overall adidas SBP process (in collaboration with Global)

• Provide BU leadership category across all related functions & departments (Owner of Japan CFT - BA, SpoMa, Channels, Fin, SCM, etc) on vision, strategic objectives/actions & financial targets as defined in brand SBP;

• Drive GTM with focusing on Product – Story - Availability

• Responsible for category forecast within IBP across all channels.

• Deliver financial expectations in NS and Sell out across all channels.

• Set & monitor Japan pricing corridor for category range.

• Define & implement Japan channels allocation for global allocated products.

• Define category CI and lead the communication with Global BU to get Japan needs prioritized.

• Deliver powerful, compelling, commercial, viable range/concept selection for Japan to support the overall brand strategy, purpose & direction.

• Define category calendar, and propose desired MWB allocation by key concepts with Japan BA

• Lead all creation needs, validate SMU requests for Japan and leverage CCT & CCS to fulfill Japan needs to support the SBP.

• Lead and Own Seasonal Category activation and Franchise calendar, including being consultant for Account SWB calendar.

• Take responsibility for Sell-through of the category across Japan, be able to provide insights and to drive actions behind the performance tracking dashboards and share update with Global BU

• Proactively drive category mitigation plan when OTB having the gap

• Develop team sales strategy and implement execution together with cross functional teams.

• Host and manage global BU visit.

KPI’s:

• Market P&L for category (NS, Std Margin, Contribution)

• Sell Out all channels

• 5 year category plan : achievement of key initiatives

• Brand & key categories NPS

• Execution excellence in brand concepts/stories

• Market share

Key Relationships:

• Global BU

• Brand Activation, CTC, countries CTC

• MOPS, PMO

• Demand Planning, SCM, Finance (marketing ROI)

• Sales (all channels)

Knowledge, Skills and Abilities:

• Ability to develop and implement strategy.

• Proven leadership and management abilities especially in managing a diverse team (incl. remote management)

• Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.

• Broad Marketing experience, with a distinct track record of success and expert Merchandising knowledge

• Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)

• Strong industry knowledge, across divisions—footwear, apparel, and accessories—and across all Bus.

• Expert understanding of Japan markets’ consumers, accounts, economic environment and commercial needs

Requisite Education and Experience / Minimum Qualifications:

• 10+ years of experience in merchandising/product, marketing, sales/retail required. Regional experience preferred.

• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing

• Previous experience in managing a global matrix organization required

• Fluent in English

• Willingness to travel upwards of 20% of time