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Apple B2B Marketing Salesforce Analyst WW Sales BPR United States, California, Cupertino 411090702
18.11.2024
Description
- In this role, you will work closely with Field marketing teams to become trusted expert in their Pardot (Account Engagement) implementation and marketing automation processes. Establish credibility by listening, understanding needs, and quickly providing Pardot options. Effectively lead discussions by asking probing questions to get to core requirements vs taking at face value.- Understand marketing strategy and roadmap future Pardot state through facilitating planning workshops. This involves working with partners across the organization.- Focus on recommending Pardot process optimizations based on current state analysis, user experience observations, industry trends, and leading practices like Agile to challenge status quo.- Be an inspiring leader on Pardot solution design and project execution. Think strategically while being comfortable with Pardot configuration details and deliverables.- Set up clear, measurable success criteria for Pardot projects. Then drive ongoing tracking against those metrics through scope of deliverables.- Adopt standardized development processes for all Pardot initiatives - from mobilization to scoping, requirements, documentation, design, testing, and launch.- Support key marketing processes, promoting Pardot data integrity, governance, and compliance. Be the expert in configuring Pardot to bridge gaps between out-of-the-box and marketing needs.- Design Pardot reports, dashboards, and alerts that deliver marketing insights. Run user testing and ensure adoption by securing acceptance sign-offs.
Minimum Qualifications
- 5+ years Pardot administration experience
- Salesforce APIs and integrations
- Salesforce and Pardot certification
- Expertise with data sharing, connectors between Pardot/Salesforce
- Proficient in Pardot and Salesforce reporting and analytics
- Experience with Salesforce CMS, custom sites, domains
- Agile methodologies
- Automation tools like Process Builder, Flows
Preferred Qualifications
- Pardot Consultant
- Salesforce Administrator Certification
- Marketing Cloud Administrator
- Salesforce Sales Cloud Consultant Certification
- Salesforce Marketing Cloud Consultant
Pay & Benefits
- At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $139,200 and $209,900, and your base pay will depend on your skills, qualifications, experience, and location.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
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