• Co-ordination of NPI product launches across Reseller Operations • Oversee and provide feedback on supply allocation at NPI to ensure Sell Thru is maximised across all Reseller Partners • Executive updates to wider RO team and senior leadership• Ability to connect the dots and handle project plans, timelines and risks effectively• Strong partnership with multiple cross functional teams including Readiness, Logistics & SDX to ensure launch success • Own regional strategy and ensure that it aligns with global direction while driving efficiencies in-region• Provide timely notification to partner and leadership teams where course correction is required• Deliver results under deeply tight and high-pressure timelines in a highly ambiguous environment• Be the voice of Reseller Operations in Cross Functional NPI forums • Capture learnings and feedback from each product launch and continue to push for excellence • Analyse the root cause of issues, drive resolution and implement process improvements• Demonstrate agility to meet the challenges of Apple’s constantly evolving business needs.