As a Marketing Operations Manager, you will play a critical role in the execution and optimization of marketing campaigns across various channels and types. Working closely with cross-functional teams including Partner Marketing, Digital Marketing, Customer Marketing, and ABM, you will ensure the seamless execution of campaigns to drive business growth and achieve marketing objectives.
WHAT YOU’LL DO
- Coordinate the end-to-end execution of strategic marketing campaigns, including email building, segmentation, list processing, landing page creation, Salesforce and Marketo campaign creation, and reporting.
- Collaborate with internal stakeholders to understand campaign objectives, target audience, messaging, and creative assets.
- Set up campaign workflows, schedules, and automation processes to ensure timely and accurate delivery of marketing materials.
- Manage marketing data including segmentation, list management, and database hygiene to ensure data integrity and compliance.
- Monitor campaign performance metrics, track KPIs, and generate actionable insights to optimize campaign effectiveness and ROI.
- Conduct A/B testing and experimentation to refine campaign strategies and improve conversion rates.
- Develop and maintain documentation, training materials, and knowledge resources to support onboarding and enablement of team members.
WHAT YOU’LL BRING
- You have 5+ years of experience in campaign operations, marketing automation, or similar roles.
- You’reproficient in Marketo and Salesforce
- You have excellent organizational and project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- You’re an excellent communicator and collaborator
