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Red hat LATAM Commercial Lead 
Colombia 
393604154

01.09.2024

What you will do

  • Plan and deliver regional marketing campaigns, events, and initiatives aligned to achieve organizational goals

  • Collaborate with teams and stakeholders across the organization to plan and deliver marketing initiatives that generate demand, awareness of our offerings and solutions, and overall market share

  • Develop and implement integrated marketing campaigns focused on demand generation

  • Manage the lead funnel and guide effectiveness and efficiency for campaigns, including monitoring top-of-funnel volume, funnel conversion rates, and pipeline generated

  • Manage allocated budget, ROI, and marketing mix across the region

  • Analyze results, metrics, and reports to define effectiveness of program activities

  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

What you will bring

  • 8+ years of B2B program marketing experience, preferably in the technology field

  • Demonstrated ability to create and develop strategies and integrated marketing campaigns, with the ability to carry out the tactical elements of these plans

  • Solid project management, planning, and organizational skills with attention to detail

  • Ability to take the initiative and deliver projects with minimal supervision

  • Excellent written, verbal, and presentation skills

  • Ability to develop relationships and communicate across all levels of the organization

  • Ability to handle multiple urgent tasks, projects, and relationships