Capital One Capital One Trade Credit - Event Marketing Hybrid 

United States, Virginia, Arlington 

391922091

About the Role:

The purpose of the Event and Marketing Associate is to drive lead generation, customer engagement, and brand awareness through carefully planned and expertly executed on-site and virtual events. Some travel will be required for the role.

This role ismeaning associates typically spend about half their time (2-3 days per week)in-person at one of our offices listed on this job postingare enterprise- wide

Responsibilities:

• Event Planning and Execution:

  • Plan, organize, and manage a calendar of events including industry conferences, trade shows, and virtual events (i.e. webinars)

  • Coordinate all event logistics such as venue selection, vendor management, exhibit services, sponsorship and speaking engagement details, booth resource scheduling and on-site support.

  • Develop detailed project plans, timelines, and budgets for each event.

  • Stay up-to-date on industry trends, best practices, and new technologies to ensure innovative event experiences.

  • Research trade shows and industry expos; coordinate registration for Capital One attendees.

• Webinar Management:

  • Develop and execute a comprehensive webinar strategy to support content, demand generation, and thought leadership.

  • Coordinate with internal stakeholders to identify key topics, speakers, and content.

  • Manage all aspects of webinar production, including scheduling, promotion, registration, and post-event follow-up.

• Marketing and Promotion:

  • Create and implement marketing campaigns to promote events and webinars across multiple channels (email, social media, website, etc.).

  • Collaborate cross-functionally to produce high-quality promotional materials, including invitations, landing pages, invitation emails, and follow-up emails.

  • Create video and creative assets for promotions, as needed.

• Project Management:

  • Develop project plans, timelines, and critical paths for each event and ensure that all stakeholders are aligned and informed.

  • Communicate frequent updates on project status and escalate roadblocks quickly to ensure deadlines are met.

• Team Collaboration:

  • Collaborate cross-functionally to coordinate key stakeholders, communicate responsibilities, scope, and timeline.

  • Collaborate with the marketing, sales, and BD teams on key events, topics, and SLAs for promotion and follow-up

• Performance Analysis:

  • Track and analyze event and webinar performance metrics to measure success and identify areas of opportunity.

  • Provide detailed reports and insights to senior management and stakeholders.

• Vendor and Partner Management:

  • Build and maintain relationships with key vendors, partners, and industry associations to enhance event quality and reach.

  • Manage swag, printing, shipments and event materials (such as booth, flyers/brochures, banners, table cloths, technology etc…)

Basic Qualifications:

• Bachelor’s Degree or Military Experience

• At least 3 years of B2B marketing experience, including event marketing, strategy, demand generation, brand management, and digital marketing including web and social media channels.

• At least 3 years of Salesforce experience including lead and campaign management as well as reporting.

Preferred Qualifications:

• Proven track record of delivering growth through events and webinars

• Demonstrated success in managing large-scale events and webinars from concept to completion

• Experience negotiating with vendors and suppliers to ensure cost-effective solutions, track expenses, and manage event budgets.

• Track record of effectively working autonomously and navigating ambiguity.

• Experience in managing creative processes, partnering with internal creative teams and external marketing agencies and developing marketing materials that drive results.

• Detailed-oriented with strong prioritization and time management skills; can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.

• Pardot (Account Engagement) experience is a plus.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.