Texas Instruments Social Media & Events Communications Specialist 1-2 Years 

India, Karnataka, Bengaluru 

381939809

Responsibilities include:

• Planning, managing, and executing social media strategies.
• Creating effective content to engage audiences around TI’s employer value proposition, customer benefits, priorities, and initiatives.
• Creating a content calendar, creatives for social media channels, such as LinkedIn, Facebook.
• To be thorough in chalking out the social media goals and measuring the results with metrics driven approach. Be proficient in working on social media advocacy and Partnering with the external agencies/experts to work together on common goals and position TI as an employer of choice and supplier of choice for TI India.
• Managing customer seminars and tradeshows including – pre, during, and post event promotions. Manage customer registrations, branding at the events, report outcome from the events.
• Be an effective content writer for external and internal communications tactics.
• Counseling leaders on best practices in social media outreach and engagement.

What you will gain from this role:

• Close working relationships with the TI leadership team in India and corporate functions.
• Opportunity to articulate TI India’s strategy for potential talent and customers through social media and customer communication tactics.
• Member of global brand marketing and communications team, a team of integrated, strategic partners who work with TI’s senior leaders and their teams.
• On-going collaboration with global marketing and communication partners (Ex: TI Studios, Brand Services, Infolink, and more) and other TI communicators worldwide.
• Ownership of creation and execution of projects; partnership with other team members on business-wide programs.

Minimum requirements:

• Master’s or Bachelor’s degree in digital marketing, communications, journalism, or business, with 1-2 years of related experience.
• Social media/ event management and promotion experience.
• Knowledge of the high-tech industry.

Preferred qualifications

• Ability to think critically and use good judgment.
• Results driven.
• Self-starter ability to develop and manage impactful, scalable communications plans and programs.
• Proactive attitude with strong collaboration skills and a team-focused mindset.
• Clear, concise communication skills, both written and verbal in English and local language(s) where needed.
• Excellent time-management and execution skills to simultaneously drive on-time execution of multiple projects.
• A strong knack for analyzing and acting on analytics (measure, analyze, communicate about campaigns).
• Ability to learn web technologies, infrastructure, and tools to recommend action based on data.
• Desire to continuously improve in your role.