Microsoft Senior Global Media Manager 

Taiwan, Taoyuan City 

372441323

Required/minimum qualifications

• Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years experience in media, marketing, or advertising on the client or agency side OR equivalent experience.
• 4+ years experience working across digital media channels (e.g., pay-per-lead, social, Search Engine Marketing (SEM), programmatic buying, addressable TV).

Additional or preferred qualifications

• 8+ years experience in media, marketing, or advertising on the client or agency side.
• 8+ years experience working across offline paid media channels (e.g., broadcast TV, cinema, print, audio, out of home.
• 8+ years experience using data-driven media tactics, including advanced targeting models, measurement and learning plans, making optimizations based on data.
• 8+ years experience managing projects (e.g., communications, internal stakeholder management timelines, prioritization, road mapping).
• 8+ years experience search engine marketing campaigns (e.g., keyword governance, ad copy creation, audience targeting).
• 8+ years experience paid social experience (e.g., Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitch, Twitter, and YouTube).

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

Microsoft will accept applications for the role until August 15, 2025.

• What our team will do for you:
  • Provide a supportive environment to bring your authentic self to work and amplify your strengths. Offer opportunities to gain new experiences, stretch your skills, and grow your career. Successes will be celebrated at every level of leadership.
  • Prioritize your development – with mentorship, training (in both media and emerging areas like AI), and a culture of continuous learning.
  • Embrace and champion diversity & inclusion, ensuring you are empowered to contribute ideas that drive innovation and resonate with our diverse customer base.
• How you will be making an impact in this role:
  • Lead innovative media planning & execution: Develop innovative media strategies and plans that push the envelope and hit business goals. You will plan full-funnel media approaches for key campaigns, blending brand and performance tactics. A core part of impact is applying your knowledge of media channels - from social, search, display, video, Out-of-Home, audio to emerging platforms - and optimizing the mix and messaging across the customer journey.
  • You’ll identify test-and-learn opportunities and infuse them into plans to keep Microsoft’s marketing on the cutting edge. Work with media marketplace to drive and influence partner / ad platform roadmaps and enhancements to drive innovation in Microsoft marketing programs.
  • Collaborate across teams to align and amplify efforts: Build strong relationships with a wide network of partners - internal marketing teams, engineering/product teams, analytics & insights, Marketing Technology, and our agency and media partners. You will serve as a bridge between these groups, ensuring that campaign plans align with product go-to-market strategies, that we’re leveraging the latest internal tools/data from Marketing Engines & Experiences, and that learnings flow back to inform
  • product teams.
  • Activate first-party data and insights: Help Microsoft build and utilize a strong first-party data foundation in our media execution. You’ll work with our data science, Customer Relationship Management, and marketing tech teams to integrate data from Customer Data Platforms, Customer Relationship Management systems, and cloud analytics into media targeting. Lead in implementing campaigns via Data Clean Rooms and utilizing server-side conversion application programming interface (API) to enable effective targeting and measurement.
  • Ensure operational excellence and compliance: You will ensure that all campaigns are executed with the highest level of integrity and efficiency. This includes managing budgets tightly (partnering with finance and agency counterparts to track spend and value delivery), leading accurate creative trafficking (tagging, naming conventions) and brand safety protocols, and adhering to Microsoft’s fiscal and ethical guidelines in advertising.

• Other

  • Embody our and .