Adidas MANAGER DIGITAL STRATEGIC ACCOUNTS 

United Kingdom, England, London 

371652923

Purpose & Overall Relevance for the Organization:

• Support the Digital Partner Commerce (DPC) team & in driving the digital development of key accounts via insights and analysis of online performance
• Act as the digital analytics expert within the team by turning insights into actions to win the consumer online across all digital touchpoints

Role & Responsibilities:

• Developing data visualization tools (Power BI) and processes to lend insights into accounts’ online performance in the marketplace
• Analyzing product performance data across multiple markets and making recommendations to accounts on how to drive performance
• Working x-functionally with Sales & Marketing to develop new tools and processes to accelerate key account initiatives
• Analyze and monitor consumer and seasonal demand, category trends and competitor assortment on the account’s platform and identify gaps in current assortment content & availability
• Oversee data pipeline workflow and standardization processes ensuring for top-level data quality and automation
• Assist the Senior Manager DPC in optimizing category range and assortment planning performance for future seasons

Key Relationships:

• Defined winning Retail Partners (Specialty accounts)
• East Europe DPC structures
• East Europe Sales Teams
• East Europe Sales Operations
• East Europe Omnichannel Departments
• East Europe Brand Activation Departments
• East Europe GTM managers

KPIs:

• adidasE-commerce sales results of defined Digital Partners from the Strategic Account portfolio

• Our brands’ qualitative share in the offer of defined Digital Partners
• Our brands’ share in “on site” communication within defined Digital Partners
• Data and analysis requested by Sales and Marketing departments covered in 100%
• Implementation & support for DPC projects, processes & initiatives

Knowledge, Skills and Abilities:

• Advanced knowledge of PowerBI & Excel
• Proactive mindset that translates to a “build-measure-learn” mentality
• Proven eCommerce expertise and experience with a track record of successfully managing eComm business both in terms of Sales and Trade marketing Communication
• Natural passion for social media, digital advertising and new technologies
• Ability to work in virtual teams
• High analytical skills for strategy development, business planning, decision planning
• Strong interpersonal skills - very good communications and negotiating abilities as well as high presentation skills and relationship management
• High degree of commercial and business acumen knowledge (e.g. sales, retail, trade marketing, customer service, finance and controlling)
• Mental flexibility, initiative and determination, results oriented
• Fluent English is a must [written and spoken]

Requisite Education and Experience / Minimum Qualifications:

• University degree, preferably in Business, Digital Marketing, Statistics or Quantitative research
• Functional: > 2 years analytical experience (experience in sales, marketing and / or consulting area)
• Industry: e-commerce, on-line stores, consumer driven, ideally apparel/fashion/shoes or FMCG
• Exposure: sports/fashion/consumer goods
• Understandig of e-commerce and digital performance KPIs plus and fluency in Google Analytics (or alike tool) is a must
• Proficiency in Advanced Excel, Power Point and Outlook is required

  Purpose & Overall Relevance for the Organization:

• Support the Digital Partner Commerce (DPC) team & in driving the digital development of key accounts via insights and analysis of online performance
• Act as the digital analytics expert within the team by turning insights into actions to win the consumer online across all digital touchpoints

• Role & Responsibilities:

• Developing data visualization tools (Power BI) and processes to lend insights into accounts’ online performance in the marketplace
• Analyzing product performance data across multiple markets and making recommendations to accounts on how to drive performance
• Working x-functionally with Sales & Marketing to develop new tools and processes to accelerate key account initiatives
• Analyze and monitor consumer and seasonal demand, category trends and competitor assortment on the account’s platform and identify gaps in current assortment content & availability
• Oversee data pipeline workflow and standardization processes ensuring for top-level data quality and automation
• Assist the Senior Manager DPC in optimizing category range and assortment planning performance for future seasons

• Key Relationships:

• Defined winning Retail Partners (Specialty accounts)
• East Europe DPC structures
• East Europe Sales Teams
• East Europe Sales Operations
• East Europe Omnichannel Departments
• East Europe Brand Activation Departments
• East Europe GTM managers

• KPIs:

  • adidasE-commerce sales results of defined Digital Partners from the Strategic Account portfolio

• Our brands’ qualitative share in the offer of defined Digital Partners
• Our brands’ share in “on site” communication within defined Digital Partners
• Data and analysis requested by Sales and Marketing departments covered in 100%
• Implementation & support for DPC projects, processes & initiatives

• Knowledge, Skills and Abilities:

• Advanced knowledge of PowerBI & Excel
• Proactive mindset that translates to a “build-measure-learn” mentality
• Proven eCommerce expertise and experience with a track record of successfully managing eComm business both in terms of Sales and Trade marketing Communication
• Natural passion for social media, digital advertising and new technologies
• Ability to work in virtual teams
• High analytical skills for strategy development, business planning, decision planning
• Strong interpersonal skills - very good communications and negotiating abilities as well as high presentation skills and relationship management
• High degree of commercial and business acumen knowledge (e.g. sales, retail, trade marketing, customer service, finance and controlling)
• Mental flexibility, initiative and determination, results oriented
• Fluent English is a must [written and spoken]Requisite Education and Experience / Minimum Qualifications:
• University degree, preferably in Business, Digital Marketing, Statistics or Quantitative research
• Functional: > 2 years analytical experience (experience in sales, marketing and / or consulting area)
• Industry: e-commerce, on-line stores, consumer driven, ideally apparel/fashion/shoes or FMCG
• Exposure: sports/fashion/consumer goods
• Understandig of e-commerce and digital performance KPIs plus and fluency in Google Analytics (or alike tool) is a must
• Proficiency in Advanced Excel, Power Point and Outlook is required