Philips Content Marketing Manager 

Netherlands, North Holland, Amsterdam 

368034425

Your role:

Content Strategy and Planning

• Lead the development and execution of a comprehensive B2B content marketing strategy, aligning with global business goals.

• Develop an 18-24 month content calendar and engagement plan, ensuring timely and relevant content delivery across multiple channels.

Program Expansion and Playbook Development

• Drive the expansion of the Philps “Path to Health” patient compliance program, enhancing patient adherence to care routines.

• Deliver best practice playbooks for Marketing-CRM integration and the content program to ensure consistency and scalability.

Performance and KPI Management

• Build and manage a KPI dashboard to track the effectiveness of content marketing and performance marketing programs, using data to optimize strategies.

• Collaboration and Regional Alignment

• Establish strong connections with regional marketing teams to drive program alignment and execution, ensuring accountability for performance metrics.

Agency Management

• Oversee the Creative Agency, ensuring timely delivery of high-quality content that aligns with brand standards and business objectives.

You're the right fit if:

• 5-7 years of experience in B2B/Healthcare performance marketing, with Dental or Pharma experience preferred.

• Advanced degree in Marketing, Management, or equivalent B2B experience; MBA preferred.

• Proven track record as a driven, entrepreneurial leader, capable of delivering market impact through innovative content and performance marketing strategies.

• Strong ability to analyze performance data and translate insights into actionable improvements.

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