Boston Scientific Digital Marketing Analyst II - CDMX 

Mexico, Quintana Roo 

363186632

Your responsibilities will include

• Assist in managing and analyzing digital advertising campaigns across platforms (Google, Meta, etc.) to support brand awareness, lead generation, and engagement initiatives.
• Provide regular reporting on campaign performance, offering insights and recommendations to optimize digital marketing strategies and support data-driven decision-making.
• Support content creation and management across digital channels, including website, social media, and email marketing campaigns.
• Work closely with cross-functional teams to ensure accurate tracking of marketing efforts, KPIs, and results using analytics tools such as Google Analytics, HubSpot, and others.
• Maintain brand consistency and messaging according to Corporate brand guidelines across digital assets, coordinating with graphic designers and other internal/external resources as needed.
• Collaborate with the team on SEO optimization strategies to enhance web visibility and organic traffic.
• Monitor digital trends, tools, and best practices to continually improve the effectiveness of digital marketing efforts.
• Support payment processes for external agencies and vendors, ensuring accurate and timely payments while tracking expenditures.

Required qualifications:

• Bachelor's degree in marketing, digital marketing, communications, or a related field.
• 2+ years of experience in digital marketing, with a focus on performance analysis, content management, and campaign coordination.
• Upper intermediate English level (B2).
• Strong understanding of digital marketing strategies, tools, and analytics platforms.
• Familiarity with content management systems (CMS), social media management tools, and email marketing platforms.

Preferred qualifications:

• Knowledge of web analytics and SEO principles; Google Analytics certification is a plus.