Yotpo Senior Paid Acquisition Manager 

Israel, Tel Aviv District, Tel Aviv-Yafo 

361970804

We’re looking for a self-motivated quick learner who thrives at the intersection of marketing, creativity, and analytics to scale and optimize our paid acquisition channels, with a strong focus on Paid Display (Meta, LinkedIn, YouTube, GDN, Twitter, and more).

Responsibilities:

• Manage, optimize and scale paid display activity on Meta, LinkedIn, YouTube, GDN and more.
• Support other acquisition channels: Google Search, Bing, Shopify Ads, and more.
• Manage paid campaigns end to end, including budgets, bids, account structure, audiences, creatives, landing pages, creatives, conversion optimization, and more.
• Develop paid media plans for specific campaigns and product lines.
• Work with our in-house design and content teams to continuously develop and optimize ads.
• Collect and analyze campaign data to identify optimization steps for current and future campaigns and new opportunities.
• Report on paid traffic & results.

Requirements:

• 4 years of experience leading and managing paid display campaigns, out of which 2+ years in a B2B SaaS / eComm company
• Experience in managing global campaigns
• Advantage – 2 years of experience managing paid search campaigns (Google Ads, Bing, Shopify Ads)
• Working experience with data and analytics platforms such as Google Analytics
• Autodidact: Highly skilled self-learner, eager to master new concepts independently, naturally analytic, and curious
• People-person with strong interpersonal skills who can work as part of a team
• Able to manage several cross-team projects
• Outstanding Excel & data analysis skills (pivot tables, VLOOKUP, etc.)
• High level of English (written and spoken)
• Hands-on experience with WordPress, HubSpot, Amplitude – advantage.