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As the Director of Digital Marketing for Honeywell Building Automation, you will be responsible for leading and executing digital marketing strategies to support demand generation, digital marketing campaigns, sales collateral and events. You will play a critical role in leveraging marketing and sales technology to create and optimize campaigns in support of business goals.
You will report to our VP of Marketing and lead our Digital Marketing team.
Building, leading and managing a team of digital marketing professionals specialized in key channels including SEO, paid search, programmatic advertising, social media/influencer marketing, and email marketing
Managing and optimizing digital marketing campaigns across various channels, including but not limited to social media, search engine marketing, programmatic display advertising, and email marketing
Analyzing and reporting on the performance of digital marketing campaigns, providing insights and recommendations for improvement
Driving optimization and scale our campaigns through a hypothesis-driven test and learn approach
As a people leader at Honeywell, you will also have the following responsibilities:
Driving employee engagement and retention through effective communication, recognition, and opportunities for professional growth
KEY RESPONSIBILITIES:
Lead the UX and CX of our Building Automation website
Drive traffic to our website in support of lead generation, relationship building and new revenue
Manage and optimize digital marketing campaigns across various channels
Analyze and report on the performance of digital marketing campaigns
Drive employee engagement and retention
Recruit top talent and promote a culture of excellence
8+ years of total experience in digital marketing, with a focus on B2B marketing
3+ years at a digital marketing or media agency
Proven track record of developing, executing and optimizing successful integrated digital marketing strategies and campaigns
Experience and success driving results through SEM, social media, programmatic, and email marketing
Ability to lead the development and optimal usage of our growing marketing technology stack
Strong analytical skills and ability to derive insights from data
WE VALUE:
Master's degree in Marketing or a related field
Familiarity with applying AI to digital marketing applications
Experience in the building automation industry is a plus but not required
Knowledge of creative and content best practices
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