JPMorgan Workplace Solutions - Search Engine Optimization Specialist 

Ireland, Dublin 

359228546

Responsibilities

• Perform keyword research and competitive analysis
• Take ownership of the localisation and translation strategy of the website and coordinate internal and external stakeholders on same
• Understand and implement technical audits and changes
• Work closely with the creative content team in planning and production of content calendars and guiding them on SEO and keywords that will drive volume and intent
• Devise and execute methods to track, report, analyse and improve SEO performance
• Collaborate with the wider marketing and digital team to understand customer journeys and drive meaningful traffic that will boost conversions
• Collaborate with developers and product teams to implement necessary features and changes
• Develop new SEO tests and strategies
• Present and communicate SEO strategies and projects to clients and/or internal stakeholders
• Keep up-to-date with latest SEO strategies and algorithm changes

Requirements

• 5+ years of experience working in SEO
• Passion for SEO, content and digital marketing
• Ability to create, justify, communicate and implement SEO strategies across teams and external agencies
• Data-driven and analytical mindset
• Attention to detail
• Project management skills
• Experience working with SEO tools including Google Search Console, Google Analytics, Ahrefs or equivalent
• Experience with and/or understanding of other marketing channels
• Experience working with Wordpress
• Strong writing and communication skills