MSD Campaign Manager 

Turkey, Istanbul 

35853376

Job Description

Job Description:

• Responsible for setting the campaign strategy in-line with brand priorities

• Responsible for customer segments/personas & creating a content strategy for each segment/persona

• Be the champion of digital campaigns and orchestrate all steps of the campaign setup and implementation together with the relevant stakeholders (BCM, Digital SME, Data Analyst, etc.)

• Ensure that campaigns are executed correctly & optimized regularly according to measurement & data analysis

• Provide reporting, analysis and strategic recommendations based on insights

• Work across local functions, regional team and external parties to identify high value digital opportunities

• Lead and drive new initiatives and projects with a test and learn approach and agile mindset

• Coordinate MoTF external parties and lead content translation process

• Lead medical/legal review with internal parties

Qualifications:

• Education: Bachelor’s degree in marketing, business, digital or related field; MBA or advanced degree preferred.

• Experience : 3+ years in marketing or digital marketing, proven experience leading cross-functional campaigns.

• Data Analysis: Capable to process and do data analysis with campaign data, for insightful findings.

• Language: Fluency in English

• Great communication skills and cultural leadership, Resilience, and growth mindset

Current Contingent Workers apply

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