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SAP Global Head High-Tech Industry Business Unit 
Bulgaria, Burgas 
353271968

05.09.2025

Strategy & Leadership:

• Define and drive a compelling global strategy and multi-year business plan for the High-Tech industry.

• Act as a trusted strategic advisor to C-level customers, influencing key transformation initiatives.

• Align global and regional teams to strategic objectives to achieve revenue and customer success goals

• Serve as the executive sponsor for strategic customers, fostering long-term relationships.

• Guide customers across the Customer Value Journey, delivering tangible business outcomes

Go-to-Market Execution:

• Lead the development and execution of global demand generation programs, including customer storytelling, industry plays, and campaigns.

• Drive scalable sales plays aligned with regional execution and performance targets.

• Collaborate closely with Marketing, Product Engineering, and Partner teams to ensure cohesive execution

Thought Leadership & Ecosystem Influence:

• Represent SAP externally through keynotes, panels, and media engagements.

• Build and scale industry thought leadership by publishing impactful content and guiding enablement initiatives.

• Cultivate strategic partnerships and drive ecosystem-led growth and innovation

Enablement & Best Practice Sharing:

• Equip the global field with industry-specific tools, assets, and sales training.

• Share global best practices to scale customer success and accelerate adoption

Qualifications:

• 15+ years of leadership experience in the High-Tech industry, ideally across sales, strategy, consulting, or product management.

• Deep understanding of digital transformation trends and business models in High-Tech (e.g., semiconductors, electronics, devices, hardware, SaaS/Cloud).

• Proven success leading global go-to-market or industry-specific initiatives with measurable impact.

• Exceptional executive communication, stakeholder alignment, and customer engagement skills.

• Strong business acumen and experience influencing product and innovation strategy.

• Inspirational leader with a track record of building high-performing, cross-functional teams

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