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Adidas SENIOR MGR 
Netherlands, North Holland, Amsterdam 
346339467

06.04.2025

Purpose & Overall Relevance for the Organization:

This role is responsible for maximizing the profitability of the Adidas Own Retail & Franchise by securing real estate in alignment with the India store growth targets. This function will be accountable for providing guidance and strategic insight on potential site identification, assessing viability, lease negotiations as well as ensuring that financial hurdles are met in the overall development of adidas retail locations.


Key Responsibilities:

  • .
  • Elevate the brand awareness by ensuring key markets and locations have brand presence
  • Drive performance management of the portfolio by reviewing and recommending performance enhancing opportunities with DTC counterparts
  • Actively develop and execute the expansion strategy at a Pan India level
  • Execute within Group guidelines and criteria for site selection, deal-making and the management of landlord relations.
  • Manage external real estate resources in locating and evaluating potential sites.
  • Evaluate existing store portfolio to actively drive rent reductions, recommend lease renewals and terminations and negotiate renewals and extensions where appropriate, also linked to store lifecycle
  • Make Market-level commercial decisions by analyzing the retail KPI’s and local retail trends and needs.
  • Maintain key relationships with Mall owners/Landlords at a portfolio level

Key Relationships:

  • Internal -India Real Estate, Store Development, Store Operations, Legal, Finance, Marketing, HR, Global Teams.
  • External - Landlords, brokers, industry developers and operators, architects, legal partners.

Knowledge, Skills and Abilities:

  • Entrepreneurial spirit
  • Ability to think strategically, define business opportunities and problems, collect, interpret and analyze abstract and concrete information, and create strategic, value-add solutions.
  • Good IT skills (Word, Outlook, Excel, PowerPoint)
  • Good numeracy in real estate, verbal and written communication skills
  • Strong Presentation and Communication Skills
  • Geographical mobility
  • Proven ability to work cross functionally to achieve goals and objectives
  • Ability to work independently on multiple projects
  • Strong knowledge in Real Estate regulatory controls and policies

Requisite Education and Experience / Minimum Qualifications:

  • University degree with an emphasis in real estate or finance preferred, or equivalent professional experience
  • Minimum 8 years of experience with global consultancy/ Retail developer/ Retail Brand