What you will accomplish:
- Identify, develop and implement comprehensive strategies for buyer incentives and customer engagement programs that align with the company's business objectives.
- Lead the annual and quarterly planning processes for incentive portfolios, partnering closely with FP&A and regional trade teams to prepare campaign-level financial forecasts
- Working with Analytics, facilitate weekly and quarterly incentives reporting that equips both leadership and regional trade teams with actionable insights on incentive performance.
- Collaborate with regional trade and CRM teams to deeply understand the business objectives of their portfolios and find ways to integrate best practices observed on a global level.
- Learn and analyze the key performance drivers behind incentives and use that knowledge to optimize investment across incentive and paid marketing vehicles.
- Serve as a central point-of-contact for the intake and prioritization of incentive-related roadmap items within Product and Analytics.
- Lead, manage and mentor a team to ensure commitment, productivity and engagement.
What you will bring:
- Bachelor's or Master's degree in Business Administration, Marketing, or a related, analytically-focused field.
- 7+ years of experience in incentives, customer loyalty, business planning and program management, with a track record of developing and driving success at global scale.
- Strong analytical skills with the ability to leverage data-driven insights for decision-making.
- Strong understanding of business/marketplace and customer economics, pricing, and profitability.
- Excellent communication and interpersonal skills, with the ability to collaborate across diverse teams and cultures.
- Demonstrated ability to manage sophisticated projects, set priorities, meet deadlines, and achieve business objectives.
- Experience managing external partners and vendors.
- Proven ability to lead, inspire, and develop hard-working teams in a fast-paced, dynamic environment.
- Online commerce experience in a marketplace preferred.
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