PR Manager
In this role, you have the opportunity to
- Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips marketing transformation as a global leader in Health Technology;
The purposes of this position are:
He/ She plays an important role in ensuring world-class marketing by:
- Help to establish PR strategy with global on PR framework that can well deliver brand strategy and proposition in China
- Help to build a network of China local media & health experts (e.g., dentists, dermatologists) and trend setters, to support ongoing PR efforts through speaking engagements and media commentary.
- Work closely with RBU category to drive and elevate consumer CDJ experience to contribute on consumer scale and efficiency
- Develop category content thinking with best-practice facilities to improve organization-wide marketing proficiency.
- Communicate with global and BU marketing team to translate the strategies into PR & content strategy.
- Execute PR initiatives and engage with media to maximize the band impact and elevate the recognition of consumers to Philips brand and product categories.
To succeed in this role, you should have the following skills and experience
- Strong and leading expertise in PR to connect impact with business result
- Strong ownership with good collaboration spirit
- PR proficiency & strong relationship with media
- Self-driving, open-minded and welcome new initiatives
- Maturity to independently manage projects and strong influence power
- Entrepreneurial spirit, result-driven and strong analytical justification for all decisions;
- Strong English and Chinese communication skills, both written and verbal;
In return, we offer you
work schedule and access to local well-being focused activities.
- A professional but fun workplace, A healthy work-life balance environment;
- An energetic, genuine, inventive, supportive and dynamic team atmosphere;