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Adidas SENIOR DIRECTOR PRODUCT 
Netherlands, North Holland, Amsterdam 
338072496

06.04.2025

Purpose & Overall Relevance for the Organization:

according to the overarching BU and direction.

Key Responsibilities:

  • Steer STATEMENT vision, strategic objectives/actions and the financial targets.
  • Lead the statement creation team culture towards Statement North Star – pioneer the edge of industry with culture guardians, creating products nobody has seen but authentic and unexpected.
  • Manage the partner portfolio and projects towards the highest culture credible impact across fashion, ENG and Consortium.
  • Manage industry network and bring the insights to build up the best outcome for the brand
  • Lead and steer the product creation process in close relationship with Design, Development, and deliver the outcome for key creation milestones
  • Act as a cross-functional marketing team captain across design, development, GTM, Comms, finance, build up strong partnership with them.
  • Steer and lead the creation teams across HZO Fashion, HZO ENG & Consortium and TKO
  • Set specific KPI under statement strategy and manage the activities.
  • Build strong relationship with top FI accounts to get their insight and deliver the relevant offer
  • Staff most suitable persons in direct report positions in alignment with HR.
  • Set personal objectives, guidelines and assess all direct reports.
  • Develop functional and social skills of direct reports on and off the job.
  • Manage all reports as an integrated team by setting objectives, targets and guidelines to ensure smooth cooperation of all direct reports along all interfaces.
  • Identify and prepare talents in the respective Business Unit for career progression within the adidas organization.

Key Relationships:

  • External collab partners & internal biz affairs
  • Design & Product Operations
  • Statement GTM
  • Statement Comms
  • Culture Marketing
  • BU Inline leads

Knowledge, Skills and Abilities:

  • Extensive knowledge of Fashion and Streetwear Industry including future opportunities and challenges
  • Extensive knowledge of product creation in sport industry
  • Team leadership, Inspire, coach and lead; set framework for performance and growth
  • Strong communication skills
  • Strategic minded with strong executional abilities
  • Excellent presentation skills
  • Lead change management
  • Excellent English

Requisite Education and Experience / Minimum Qualifications:

  • Graduate level Marketing
  • Min. 5 years of sport product creation experience
  • Min. 9 years of progressive experience in SGI on management level
  • Min. 4 years leadership of diverse & global teams in a matrix organization
  • Proven track record in Marketing