Purpose & Overall Relevance for the Organization:
according to the overarching BU and direction.
Key Responsibilities:
- Steer STATEMENT vision, strategic objectives/actions and the financial targets.
- Lead the statement creation team culture towards Statement North Star – pioneer the edge of industry with culture guardians, creating products nobody has seen but authentic and unexpected.
- Manage the partner portfolio and projects towards the highest culture credible impact across fashion, ENG and Consortium.
- Manage industry network and bring the insights to build up the best outcome for the brand
- Lead and steer the product creation process in close relationship with Design, Development, and deliver the outcome for key creation milestones
- Act as a cross-functional marketing team captain across design, development, GTM, Comms, finance, build up strong partnership with them.
- Steer and lead the creation teams across HZO Fashion, HZO ENG & Consortium and TKO
- Set specific KPI under statement strategy and manage the activities.
- Build strong relationship with top FI accounts to get their insight and deliver the relevant offer
- Staff most suitable persons in direct report positions in alignment with HR.
- Set personal objectives, guidelines and assess all direct reports.
- Develop functional and social skills of direct reports on and off the job.
- Manage all reports as an integrated team by setting objectives, targets and guidelines to ensure smooth cooperation of all direct reports along all interfaces.
- Identify and prepare talents in the respective Business Unit for career progression within the adidas organization.
Key Relationships:
- External collab partners & internal biz affairs
- Design & Product Operations
- Statement GTM
- Statement Comms
- Culture Marketing
- BU Inline leads
Knowledge, Skills and Abilities:
- Extensive knowledge of Fashion and Streetwear Industry including future opportunities and challenges
- Extensive knowledge of product creation in sport industry
- Team leadership, Inspire, coach and lead; set framework for performance and growth
- Strong communication skills
- Strategic minded with strong executional abilities
- Excellent presentation skills
- Lead change management
- Excellent English
Requisite Education and Experience / Minimum Qualifications:
- Graduate level Marketing
- Min. 5 years of sport product creation experience
- Min. 9 years of progressive experience in SGI on management level
- Min. 4 years leadership of diverse & global teams in a matrix organization
- Proven track record in Marketing