Adidas SENIOR DESIGNER 

India, Haryana, Gurugram 

322535069

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

• Create market relevant, industry leading apparel to generate a desirable and clear adidas brand image, from sell-in to sellout (consumer-facing)

KEY RESPONSIBILITIES

• Lead the Creative development for NAM market SMUs across multiple consumer touchpoints within the following topics:
o Concept creation
o Material and trim selection/development
o Apparel Design
o Graphic and print direction
o Product execution
• Lead the execution of creative brand strategies to ensure end to end creative excellence
• Develop concepts and creative strategies that fulfil objectives of consumer, category, concept, briefs
• Drive creation of quick-turn, trend-right, and consumer relevant product to fill market or account needs
• Lead a culture of collaboration, respect, and inclusion within design team and cross-functional counterparts
• Drive collaboration across multiple categories and business units
• Maintain awareness and understanding of target consumer/market translating key insights through a brand lens
• Translate market or account need into brand-right volume-driving product
• Work with seasonal color palette to create compelling color assortments that fit within the greater brand offering
• Review and approve production stages of creative execution
• Maximise results within given budget (FOB targets) and timeframes
• Create detailed and precise 2D and 3D tech packs
• Work on multiple development calendars within a season (up to 4)
• Build 3D concept representation, 3D assets, digital product information for an accurate development and decision-making process
• Present and communicate concept/designs with clarity and impact, effectively selling in ideas to a variety of stakeholders including sales reps, account buyers, and brand partners/athletes.
• Play an active role in account partnerships including sell-in meetings and buyer interactions
• Maintain awareness of sell-through, bookings, and market feedback to identify opportunities for future product
• Participate in creation of seasonal and long-term Creative Direction strategies
• Identify opportunities of improvement and change, and initiate own proposals/projects

KEY RELATIONSHIPS

• Design Director, Senior Director CCP
• Apparel Designers/Assistant Designers, Footwear Designers
• Product Marketing
• Development/Pattern/ Materials
• Global Creation Center counterparts

KNOWLEDGE, SKILLS AND ABILITIES

• Advanced knowledge of end-to-end apparel creation process from initial sketch to garment production
• Advanced level execution in Adobe Illustrator and CLO 3D (or similar 3D software) required
• Strong 3D skills and knowledge of virtual tools required
• Advanced presentation skills with a strong ability to create impactful visuals and engage others through storytelling, insight, and passion for the product
• Strong understanding of wholesale environment including retail floor space (i.e. table programs vs wall assortments), account distribution, etc.
• Fluent in English (spoken and written)
• IT skills: Excel, Word, PowerPoint, Outlook

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• Undergraduate level Design education or combination thereof
• Solid education and advanced experience in the creative development of communication tools
• At least 6-8 years’ experience in Sporting Goods/Fashion Industry or Design on managerial level
• Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
• Passion for adidas and its mission
• Passion for sports, culture, design