GE HealthCare Senior Marketing Manager Field Enablement 

Remote, Remote 

322179583

Voice of Field:

• Establish regular and formal feedback loops from the field on product performance, customer needs, global marketing assets, product training, and market trends.
• Analyze and present findings to the global marketing and product development teams to inform decision-making in the product and marketing lifecycles
  

Global Product & Commercial Training:

• Consult with portfolio marketing managers on product training programs to incorporate into their commercialization and launch plans.
• Coordinate with the global training and regional commercial teams to deliver product training sessions for sales teams to ensure they are well-equipped with the knowledge and tools needed to succeed.
  

Regional Activation:

• Collaborate with regional field teams to develop and incorporate regional activation plans that align with global marketing strategies for new product launches.
• Provide ongoing support to ensure successful matriculation of global sales and marketing assets into regional marketing plans and campaigns.

Sales/Internal Communications:

• Develop and manage internal communication strategies to keep sales teams informed about product updates, marketing campaigns, and other relevant information.
• Assist portfolio marketing and product teams in customer release notes and other communications to the regional teams regarding new and updated product launches.
  

Customer Success Database:

• Create, manage, and maintain a library of customer success stories and HEOR claims approved for external use, ensuring accurate and up-to-date information for both referrals and claims.

Required Qualifications:

• Minimum bachelor's degree in Business, Marketing, or a related field

• 7+ years of experience in sales enablement, marketing, or a related role.

• Proven track record of successfully managing cross-functional projects.

• Experience in project management, marketing campaign management, account-based marketing, and lead generation.

• Experience in managing complex sales processes within the Digital, SaaS, or subscription B2B sector, with a strong focus on a consultative buyer journey.

Desired Characteristics:

• Healthcare industry experience.

• Excellent communication and interpersonal skills.

• Strong analytical and problem-solving abilities.

• Ability to work in a fast-paced, dynamic environment.

Application Deadline: April 30, 2025