Oversee a global team of Digital Marketing specialists and web developers
Collaborate with other Digital leaders and stakeholders to continuously evolve Verint.com vision and roadmap, improving on website KPIs, especially lead generation
Define web analytics requirements, analyze reports, and leverage data to drive website optimization
Manage Verint.com development backlog and sprints from planning through retrospective
Oversee daily web operations, including content management, chatbot optimization, and development
Identify opportunities to refine and enforce processes, standards, and best practices for the website
Work closely with the SEO manager to ensure the website complies with SEO best practices
Manage relationships with vendors, including but not limited to our web development and design agency and our web hosting provider
Minimum Requirements
Bachelor’s degree in marketing, technology, business, or equivalent experience
6 years overall marketing experience with a minimum of 3 years' experience in agile project management
Experience managing a team
Experience driving roadmap creation and execution, including backlog management and strategic prioritization
Experience working on WordPress or similar CMS
Understanding of basic UX concepts
Solid understanding of SEO best practices
Good verbal and written communication skills and ability to communicate clearly with cross-functional teams
Ability to develop and enforce processes for quality and growth
Strong problem-solver, with minimal need for guidance
Ability to facilitate complex discussions with a focus on the outcome
Curiosity to keep up to date with web marketing trends
Understanding of web analytics and data analysis
Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC, SS Verification, as well as credit and drug screening, where applicable and in accordance with federal and local regulations
Successful completion of a credit check, for those travel related roles that will require the candidate to obtain the appropriate credit line required to travel
Preferred Requirements
4+ years of experience on a SaaS marketing team
Experience working with Wrike or similar ticketing systems
Experience with Chatbot management
Experience with Google Analytics and Google Tag Manager